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Summary
The Marketing Lead / Senior Marketing Specialist is responsible for developing and executing strategic and tactical marketing initiatives to drive product growth, strengthen market presence, and support commercial excellence. This role partners closely with cross‑functional teams, key customers, and regional stakeholders to ensure successful execution of marketing plans and clinical activities. The role also oversees on‑ground implementation of demonstrations, hands‑on sessions, and clinical events related to PSS product portfolio.
Key Responsibilities:
Strategic & Tactical Marketing
Support the Development of annual strategic marketing/operational plan outlining key activities and marketing programs to address the Critical Success Factors.
Implement the tactical plan in line with corporate strategic product objectives.
Monitor market dynamics and ensure marketing strategies adapt to changes in customer needs, competitive activity, and environmental shifts.
Contribute to short- and medium‑term market share and growth planning for individual products
Market & Business Intelligence
Conduct market research on the product/therapy area, customer base, and competitive landscape.
Anticipate emerging trends in disease management, hospital practice, or clinical workflows impacting product performance.
Support tracking of product performance, including functional perception and market feedback, and recommend tactical adjustments.
Customer & Sales Engagement
Maintain strong relationships with key customers, clinical opinion leaders, and strategic accounts to support current and future business objectives.
Ensure alignment and motivation of the sales force with marketing objectives through targeted communication, training, and engagement.
Encourage cross-functional collaboration (Sales, Medical Affairs, Clinical, Supply Chain, Training, etc.) during the planning and execution of marketing activities.
Promotional Activities & Materials
Oversee the development and localization of promotional materials, ensuring alignment with brand and compliance guidelines.
Collaborate with agency partners, suppliers, and internal stakeholders to deliver high‑quality marketing assets and campaigns.
Forecasting & Performance Management
Assist in setting sales and production forecasts and monitor performance against targets.
Identify opportunities in pricing, product mix, and portfolio optimization.
On‑Ground Execution & Clinical Engagement
Identify opportunities in pricing, product mix, and portfolio optimization.
Product demonstrations, hands‑on sessions, clinical workflow simulations, bed demos and feature showcases, product education during conferences, workshops, and events
Competencies required:
Bachelor’s degree required; Master’s degree preferred (Business Marketing - Ideally a Post Graduate Marketing Qualification).
3+ years of experience in marketing/sales within medical devices, healthcare, or a similar regulated environment.
Excellent written and spoken English, Arabic will be an asset.
Strong understanding of hospital workflows, clinical environments, and HCP engagement preferred.
Proven experience in product marketing, event execution, and customer-facing activities.
Ability to work cross-functionally in a fast-paced, matrix environment.
Equal Employment Opportunity
Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.
Reasonable Accommodations
Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.
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