Senior Marketing Manager/Specialist

Why work with Assurant?

Everyone at Assurant, no matter their role, their skills, or where they’re located around the world, is united by our uncompromising values and culture. You’ll bring innovative thought, and a passion for exceptional customer & client partnering to everything you do. 

With more than 100 years’ industry expertise, we are trusted by over 300 million consumers worldwide. We support global businesses that are advancing the connected world for their customers, making technology more accessible and eco-friendly.

Some of the benefits you'll get working at Assurant include:

• International and Local mentoring programs
• Two recharge days, and a cultural day annually to support work/life balance and celebrating what's important to you
• Discounted Employee Share Purchase Program
• Diversity panels and employee resource groups
• 10 weeks company paid parental leave including superannuation contributions while on unpaid leave
• Development programs and support for higher education
• Novated vehicle leasing
• Volunteering leave to give back to the communities we serve

What's the role about?

The Senior Marketing Manager serves as the strategic marketing lead for Australia - accountable for developing and guiding the local-level marketing strategy and plan. Based in our Hawthorn office and reporting to the Regional Director, Marketing Strategy, this individual contributor role functions as the voice of the local market within the broader region and marketing organization, ensuring that marketing efforts reflect local realities, client and customer needs, and commercial priorities. Some of your key role responsibilities include:

Marketing Strategy & Planning

• Develop and lead the country‑level marketing strategy and annual plan.
• Align local marketing priorities with commercial goals and regional/global initiatives.
• Partner with in‑country executives and sales leaders to identify marketing needs and opportunities.
• Drive quarterly and annual planning cycles, ensuring effective prioritization and resource alignment.
• Provide visibility into local marketing activities and performance.

Regional Insights & Market Expertise

• Gather and apply marketing‑relevant consumer, industry, and market insights.
• Serve as the local expert contributing to regional/global research projects.
• Monitor competitor activity, market trends, and media behaviours.
• Ensure messaging and content are locally relevant and compliant.

Sales Enablement & Strategic Positioning

• Shape B2B sales and positioning materials to reflect local market dynamics.
• Support commercial teams with high‑impact bids, proposals, and RFPs.
• Guide long‑term positioning strategies that support client growth and retention.
• Coordinate translation, adaptation, and refinement of sales content.
• Support industry events and local market presence.

Marketing Execution & Delivery

• Lead the execution of campaigns and marketing initiatives for Australia
• Work cross‑functionally with regional and global marketing teams to execute effectively.
• Track KPIs and performance metrics to ensure outcomes are achieved.

Go‑to‑Market Support & B2B2C Growth

• Partner with Growth Marketing and local teams to deliver client GTM initiatives.
• Coordinate compliance, product, and account functions to ensure effective execution.
• Shape rollout plans and content adaptation for client programmes.
• Manage translation, legal reviews, and deployment for local activation.

Does this sound like you?

• Master’s degree in Marketing, Communications, Business, or related field.
• 8+ years of progressive marketing experience, including performance marketing.
• Previous experience in insurance, FMCG, retail and/or consumer durables will be highly regarded.
• Proven success in developing and delivering strategic marketing plans.
• Strong understanding of digital marketing, analytics, and insight‑driven decision‑making.
• Excellent project management, communication, and stakeholder skills, including across different regions and time zones.
• Demonstrated ability to operate independently in a matrixed, fast‑paced environment.
• Strong collaboration skills and a solutions-oriented mindset - able to navigate ambiguity and drive alignment across functions.

If you’re a strategic marketer with strong B2C, B2B2C, and consumer insight experience - and are energized by building market‑relevant strategies in a fast‑paced, matrixed environment - this role offers the opportunity to shape how Assurant shows up in our key Australian market.

Submit your resume and cover letter detailing your experiences and suitability for the role. The successful applicant will be subject to relevant background checks such as reference checks and a police check.

At Assurant, we celebrate the differences that make us who we are. By assembling extraordinary teams from a variety of races, religions, sexual orientations, gender identities, ages, experiences, and abilities, we’re able to better reflect the global communities where we live and work. By working to remove barriers, we ensure equity for everyone. The pursuit of inclusion rests with each of us. Because it’s only by listening to and representing the unique voices of every individual that we can innovate for all.

For further information about Assurant, please visit our website at https://www.assurant.com/