Senior Marketing Manager, UK & Nordics

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category. In 2024, Tinder won four Effie Awards for its first-ever global brand campaign, “It Starts with a Swipe”™"

 

Own the story of how GenZ date in the UK.

Working alongside Global and Product Marketing, you will be responsible for helping to drive Tinder’s brand strategy, positioning and integrated marketing plans in the UK, grow brand love, cultural relevance and business impact. This role owns the brand narrative end-to-end – from insight and strategy through to creative development, media planning and post-campaign measurement.

You’ll be the market’s brand owner: deeply connected to Gen Z culture, obsessed with our members and their dating mindset, and able to translate that into bold, high-impact work across channels (social, digital, OOH, experiential, partnerships and earned).

You'll report to the Senior Marketing Director, UK & Nordics. The role is based in London with three days a week in office.