Senior Marketing Manager, Product Marketing, RBC Insurance

What is the opportunity?

RBC Insurance is seeking a dynamic and strategic Senior Manager, Product Marketing, to lead go-to-market strategies and drive growth for our Life Insurance and Home & Auto portfolios. In this role, you'll combine data-driven marketing expertise with creative innovation to empower our sales teams, advisors, brokers, and consumers across both product lines. You'll own the full marketing lifecycle from strategy and positioning to execution and ROI optimization. This is an excellent opportunity for a marketing leader ready to make an impact in a fast-evolving insurance landscape while leveraging RBC's scale and resources.

What will you do?

Strategic Leadership & Product Marketing

• Develop and execute go-to-market strategies for Life Insurance and Home & Auto product lines, translating market insights into compelling value propositions, positioning, and differentiated messaging tailored to advisors, brokers, and prospects
• Build and maintain strategic relationships across product, sales, enablement, distribution, legal, and compliance teams to ensure marketing initiatives align with business goals and market trends
• Champion an entrepreneurial and creative approach to developing innovative ideas that stretch the team and push industry boundaries
• Lead marketing budget allocation and align spending to evolving key priorities, using data-driven decision-making to drive effective ROI

B2B & B2C Strategy

• Empower and enable RBC's proprietary sales teams, third-party advisors, and brokers with insights, tools, and differentiated campaigns to drive lead generation and conversion
• Design consumer-centric marketing programs across digital, social, content, and traditional media to educate Canadians on insurance solutions and grow direct leads and sales
• Foster cross-functional collaboration with RBC's broader ecosystem, including Wealth Management and Group Benefits, to leverage synergies and maximize market reach

Innovation & Market Insights

• Monitor competitive landscapes, consumer behavior, and industry trends to identify growth opportunities
• Champion digital transformation and data-driven decision-making to enhance campaign effectiveness and differentiation
• Leverage predictive modeling and AI to improve marketing effectiveness and campaign performance
• Build a test-and-learn culture to innovate and develop new initiatives, applying insights to optimize tactics, accelerate results, and drive continuous improvement
• Manage budgets, campaign ROI, and performance metrics to optimize marketing investments and demonstrate clear business impact

What do you need to succeed?

• Bachelor's degree in Marketing, Business, or related field
• 7+ years of product marketing experience, preferably in insurance or financial services
• Proven track record developing and executing successful go-to-market strategies and product launches in B2B and B2C contexts

• Strong analytical skills with ability to use data to drive marketing decisions and measure performance
• Deep understanding of performance marketing principles and digital marketing channels
• Proficiency with marketing automation platforms, CRM systems, and analytics tools
• Demonstrated ability managing marketing budgets, forecasting, and ROI measurement

• Exceptional communication, storytelling, and presentation skills with ability to influence stakeholders at all levels

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable

• Leaders who support your development through coaching and managing opportunities

• Ability to make a difference and lasting impact by directly enabling advisor growth and success

• Work in a dynamic, collaborative, progressive, and high-performing team

Job Skills

Advertising, Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Digital Marketing, Industry Knowledge, Marketing, Marketing Activities, Marketing Strategies, Planning, Product Services

Additional Job Details

MEADOWVALE BUSINESS PARK, 6880 FINANCIAL DR:MISSISSAUGAMississaugaCanada37.5Full timeWEALTH MANAGEMENTRegularSalaried2026-04-242026-05-08

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.