Watch Duty is a non-partisan, non-profit, and non-government organization focused on disseminating public-safety information in real time from verified sources. Our mission is to publish only the facts that provide true situational awareness in case of emergency. We are always looking for passionate individuals—both volunteers and professionals—to help us build our platform and expand our reach to keep communities safe.
Nearly every wildfire fatality occurs within the first hour, yet official notifications are often delayed, sparse, or non-existent. Watch Duty, a 501c3 nonprofit, alerts you of nearby wildfires and firefighting efforts in real-time, when every second counts.
Our service is powered by real people – active and retired firefighters, dispatchers, and first responders – who monitor radio scanners and collaborate around the clock to bring you up-to-the-minute information. Our staff are aided by software to scan the internet 24 hours a day and alert us to new fire starts from all publicly available data sources.
In four years, we've grown to reach 16 million users and are used in every Red Cross and Office of Emergency Services, garnering the attention of Wired, The Guardian, and Popular Science. Large companies across industries are also leveraging Watch Duty to manage risk and response in their business.
About The Opportunity
This role is responsible for driving communications that support each phase of the B2B sales pipeline for large-scale Watch Duty enterprise contracts. Communications will target public safety agencies, fire departments, insurers, telecommunications, security, utility, and critical infrastructure companies through multi-channel campaigns, CRM management, and data-driven optimization to support quality pipeline creation. The position also supports the full enterprise sales cycle with tailored messaging, collateral, and thought leadership content, including industry events and webinars to engage decision-makers and position the company as a trusted expert.
Employment Type: Full-time, Exempt
Location: Remote, USA. Occasional travel required for industry and team events.
Reports to: Chief Communications Officer
Key Responsibilities
Pipeline Marketing
- Drive demand generation for Watch Duty enterprise level licenses/subscriptions, targeting specific verticals with strong Watch Duty applications.
- Build and optimize multi-channel campaigns (email, digital advertising, webinars, events, partnerships) to consistently deliver and nurture a strong enterprise pipeline.
- Own list segmentation, CRM hygiene, and lead-nurture workflows to move prospects efficiently through the pipeline.
- Develop campaign analytics and reporting to track performance, identify conversion opportunities, and recommend data-driven improvements.
- Collaborate closely with the Chief Commercial Officer to refine target customer persona, align messaging, ensure smooth cultivation of prospects, and support growth efforts.
Communications Materials
- Develop clear, compelling messaging tailored to enterprise verticals, highlighting product value, reliability, and real-world impact.
- Create and maintain sales collateral—including one-pagers, case studies, testimonials, pitch decks, price/package overviews, and email sequences—that supports each stage of the buyer journey.
- Partner with Chief Commercial Officer and subject-matter experts to ensure all materials are accurate, industry-relevant, and aligned with customer needs and procurement processes.
- Support communications elements of Watch Duty’s participation in industry events, webinars, and trade shows to engage decision-makers at fire departments, utility companies, and public safety organizations.
- Support additional communications materials across a range of departmental needs, as applicable.
Expectations
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 6–8+ years of marketing experience, including 2+ years supporting B2B or institutional go-to-market motions, preferably for enterprise SaaS, data, or infrastructure platforms with deal sizes of $15,000–$500,000+ and multi-stakeholder procurement cycles.
- Proven track record in lead generation, demand generation, or pipeline marketing with measurable results.
Experience developing multi-channel campaigns (email, digital advertising, webinars, events, partnerships) and managing CRM systems (especiallyHubSpot).
- Strong written and verbal communication skills, with experience creating sales collateral, thought leadership content, and messaging for enterprise buyers.
- Strong experience working directly with Sales and leadership teams to align marketing strategies, sales cycles, and business goals.
- Knowledge of public safety, utilities, critical infrastructure or government markets is preferred.
Benefits
- Competitive salary (130,000-160,000 USD commensurate with experience)
- Health insurance - Gold and Platinum options
- Dental insurance
- Flexible schedule
- Vision insurance
- Unlimited Paid time off
- Parental leave
Equal Opportunity Employer
Watch Duty is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. This policy applies to all employment practices within our organization.