Senior Marketing Manager - EDB Acquisitions & Onboarding

Senior Marketing Manager – Everyday Banking Acquisition & Go To Market

Role overview

The Senior Marketing Manager, Everyday Banking Acquisition and Go To Market is responsible for owning and delivering end‑to‑end acquisition and go‑to‑market activity for CommBank’s Everyday Banking portfolio, including transaction and savings accounts and money management tools, within the Retail Marketing team.

This role requires a highly experienced and commercially minded marketer who can lead strategy development through to execution, spanning customer insights, creative, media, optimisation and performance reporting. The successful candidate will have a strong eye for creative, be self‑motivated, data‑driven, and passionate about continuous improvement, with a proven test‑and‑learn mindset to inform optimisation and investment decisions.

There is a strong focus on performance and efficiency, with the ability to clearly articulate conversion, cost per acquisition, and the delivery of high‑quality new customer relationships being critical to success.

See yourself in our team

As part of the Retail Marketing team, you will work closely with Product, Brand, Compliance and a broad range of internal stakeholders to deliver best‑in‑class, customer‑centric marketing outcomes. You will play a key role in ensuring our Everyday Banking propositions are clearly positioned and brought to life through compelling, insight‑led campaigns.

This role is accountable for leading product marketing and communication strategy across national, regional and local initiatives, leveraging digital, social, direct, media, PR and owned channels to reach target segments.

As a priority portfolio within the bank, you will work closely with Group Brand and Media teams, with regular access and collaboration to deliver integrated, brand‑led acquisition activity that supports CommBank’s broader growth ambitions.

We are building a courageous and high‑performing marketing team by deeply understanding our customers through analytics and insights, delivering relevant and impactful communications, and optimising activity through modern marketing technology and best‑practice approaches.

On any given day, you will

• Use your understanding of business objectives, performance targets, customer insights, competitor activity and market conditions to develop and deliver marketing and communication programs that achieve Everyday Banking growth goals.
• Own and lead Everyday Banking acquisition and go‑to‑market strategies across integrated marketing channels, driving customer consideration, acquisition and measurable business performance.
• Partner closely with Brand and Media teams to deliver integrated, brand‑led growth, including participation in broader brand and partnership initiatives where relevant.
• Lead and align agency partners, cross‑functional teams and up to two Marketing Managers to deliver high‑quality marketing activity on time and within budget.
• Continuously seek opportunities to improve effectiveness and efficiency, actively optimising spend and reducing cost to serve through smarter marketing, digital and media innovations.
• Proactively manage regulatory, compliance and reputational risk across acquisition and go‑to‑market activity, ensuring all campaigns meet financial services standards and approval requirements.

We’d love to hear from people who have

• Strong depth and capability in ATL creative strategy and execution, complemented by through‑the‑line marketing experience.
• Demonstrated experience in paid media strategy and execution, particularly within digital and performance‑led marketing environments.
• Highly developed analytical, project management and optimisation skills, with the ability to translate data into clear, actionable insights.
• Excellent verbal and written communication skills, and the ability to build strong, trusted relationships with internal and external stakeholders.
• A financial services or complex, regulated industry background, with an understanding of retail banking products and customer acquisition dynamics.