Senior Marketing Manager: Corporate Citizenship (Brand & Marketing)

Empowering Africa’s tomorrow, together…one story at a time.

Job Summary

Purpose of Role:
To develop and execute integrated marketing and communication strategies that promote the organisation’s corporate citizenship, sustainability, and social impact initiatives. The role is responsible for strengthening brand reputation, stakeholder trust, and employee engagement through impactful storytelling, partnerships, and responsible business messaging aligned with the brand and corporate strategy.

Job Description

Key Focus Areas:

• Corporate citizenship, marketing and communications strategy

• Brand positioning and reputation management

• Stakeholder engagement (internal & external)

• Content development and storytelling

• Campaign planning and execution

• Impact measurement and reporting

• Cross-functional collaboration

 

Key Accountabilities:

• Develop and implement corporate citizenship marketing strategies aligned with business and sustainability objectives.

• Lead IMC and corporate affair campaigns the CC roadmap and strategic pillars

• Focus on building brand cosiderations and revenue in the youth segments

• Manage content creation across digital, social, media, and internal communication platforms.

• Support annual sustainability or integrated reporting communications.

• Collaborate with GMCA, support functions and Brand teams to ensure consistent messaging.

• Build relationships with community partners, NGOs, and industry stakeholders to amplify impact.

• Monitor brand sentiment and reputation related to corporate citizenship initiatives.

• Track, measure, and report on campaign effectiveness and stakeholder engagement metrics.

• Ensure compliance with regulatory and ethical marketing standards.

 

Knowledge & Skills:

• Strong understanding of segments, youth and corporate citizenship frameworks.

• Advanced storytelling and content development skills.

• Strategic marketing planning and campaign management expertise.

• Advanced social media and digital skills

• Excellent written and verbal communication skills.

• Stakeholder engagement and relationship management

• Data analysis and impact measurement capability.

• Strong project management and organisational skills.

• Crisis communication awareness.

 

Qualification & Experience Requirements:

• Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7]

• Field of Study (Preferred): Marketing, Corporate Communications, Public Relations

• 5-12 years experience in marketing including a track record of 3 years in a people management position.

• Experience in youth, woman or purpose-led brand marketing.

• Proven track record of managing integrated campaigns and stakeholder engagement initiatives.

 

Technical Competencies:

• Strong project management and cross functional skills

• Integrated Marketing Communication process and systems

• Brand and Marketing Strategy and Implemetation

• Digital marketing tools and analytics platforms

• Performance marketing principles

• Content management systems

• Social media strategy and performance analytics

• Event, activation and Experiential development and implementation

• Budget management and ROI tracking.

• Media relations and press release development.

 

Leadership Competencies:

• Strategic thinking and business acumen.

• Influence and stakeholder management.

• Collaboration and cross-functional leadership.

• Innovation and creative problem-solving.

• Accountability and results orientation.

• Ethical judgment and integrity.

• Adaptability and resilience.

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised