To turn up the volume on Paddy Power’s cheeky tone and let it rip across Gaming. Our brand fame thrives on world-class marketing, sharp comms and planning that makes chaos look effortless.
Sure, it might look like a smash and grab when the deal is done, but there's loads of graphs, bar charts, deadlines and grown-up conversations required to make it look accidental (if the boss asks).
A Paddy Power Senior Brand Executive will be responsible for planning and delivering Paddy's devilish sense of humour across all touchpoints within the business on a daily basis.
You will drive activity that grabs attention and focusing the minds of our ‘creatives' so that the final product is bang on brand. Your role will concentrate on all Gaming across the UK & Ireland.
Co-ordinate and deliver the weekly campaigns plan for all Gaming with flawless execution. We're nothing if not perfectionists.
Land truly TTL communication plans in key marketing channels (that's TV, print, digital and radio)
Execute press plans; you'll oversee the creation of all UK and IRL national press adverts and manage relationships with our internal Studio, who are the true artists.
Align messaging and creative with the respective commercial teams – AKA make our madness appear cohesive – and deliver those assets across all internal channels.
Brief and manage the weekly digital plans.
Keep calendar and planner up to date because we know to the second what time the World Cup kicks off, but still struggle with days of the week.
Get stuck into the big gigs: Paddy Power ATL campaigns, including Cheltenham, World Cup, The World Darts Championship and more.
You'll be in a team with some of the best creative minds in the business and we expect you to be comfortable among them because you'll have a say on everything from our TV campaigns to mischief.
Own & look for ways to amplify our Gaming sponsorships (First Dates, Comedy Central) with standout, on-brand creative
Build and activate partnerships (e.g. influencers, creators) that connect with next-gen audiences across the UK & Ireland
Passion for Gaming & Big Moments: You’ll understand what makes gaming tick and how to dial it up around major sporting moments. You’ve got a track record of delivering at pace, prioritising what matters and hitting tight deadlines – doing it quick and doing it well.
Creative and Innovative: Have the ability to develop, challenge, lead and execute marketing plans.
Collaborate and Communicate: You will have proven collaboration skills and the capability to build strong relationships across business. Or just be sound when dealing with your colleagues, generally.
Resilient: When the going gets tough, run towards the flames…or something like that.
Nimble: If you're running towards the flames, do a few cartwheels to show us you can think quick under pressure
What's in it for you:
Flexible ways of working – home or office, it’s your choice!
£1,000 learning fund
Unlimited holiday
Twice-yearly bonus (with part of it guaranteed!)
Pension contribution scheme
Private healthcare
Access to thousands of Udemy courses
Invest via the Company Sharesave Scheme
16 hours paid volunteering time per year
Paddy Power has been breaking and re-writing the rules since 1988, from on-track bookmakers to cheeky upstart mischief-makers, to part of the largest betting and gaming technology company in the world. In the UK & Ireland region of Flutter – we are joined by Betfair, PokerStars, Sky Betting & Gaming and tombola – we've never been bigger or better!
Hard work, innovative spirit and boldness has brought us to where we are today. We take our work seriously, but not ourselves. We win by having the best people working well together, and we can guarantee you'll have fun on the job. Sound good? We'd love for you to join us!
Flutter is the world’s leading online sports betting and iGaming operator, with a market leading position in the US and across the world. Our ambition is to change our industry for the better, making use of our significant scale and challenger mentality.
We’re working to be an inclusive employer, and we encourage people from all backgrounds, ways of thinking and working to apply. Everyone brings different perspectives and experiences; you don't have to meet all the requirements listed to apply for this role.
If you need any adjustments to make this role work for you let us know, and we’ll see how we can accommodate them.