Senior Marketing Director, Orthopaedics (Recon & Robotics) EM

Senior Marketing Director Orthopaedics, Emerging Markets Region

Life Unlimited. At Smith+Nephew we design and manufacture technology that takes the limits off living.  

The Sr Director Marketing works to drive orthopaedics  market products in the Emerging Markets region. The successful candidate will drive market development through product launches, marketing campaigns, development programs and key customer focus. The Sr Director has a key role to play in driving New Product Launches involving the assessment, planning and launch of new products in the geography

The Sr Director Marketing must have a comprehensive understanding of the Orthopaedics portfolio (implants, capital and consumables), market, customer, and business needs, must support markets and coordinate and conceptualize product, customer and program development. In addition s/he coordinates and communicates with the country head offices, providing, extracting and analysing market insights and data, and ensuring continuous communication and collaboration with markets and Global marketing.

The Sr Director Marketing will also be responsible for defining and executing the portfolio and segmentation strategy for Enabling Technologies across Emerging Markets, including projects like, Hip/Knee Pre Op planning, local partnerships, driving efficiencies in portfolio lifecycle management and asset utilisation etc..  he/she will be responsible for developing and building an engaged high potential team while also mentoring other marketing stakeholders across the region.

Overall, the Sr Director Marketing is responsible for guiding and overseeing the localisation of global marketing strategies and tactical execution as well as formulation of regional marketing strategies. These activities include, regional price corridor settings, selection of market segments and target groups, product portfolio assessment, development and management, as well as training elements. The Regional Marketing Team has a strong focus on commercial excellence and local execution, as a lead for business, the Sr Director Marketing supports and works collaboratively with the countries’ sales and marketing teams, global marketing teams and various internal and external stakeholders and functional teams e.g. Supply Chain, Regulatory, Professional Education, and Healthcare Professionals

What will you be doing?

Responsibilities include strategic and business planning, marketing and project management.

• Strategic planning: Organizes process, calendar, market analysis and supports executives in the development of a strategic plan. Creates a scorecard and helps set measurable goals within the approved strategic plan. Provides executive monitoring, communication, and promotion of strategies.
• Business Planning: Assists business leaders in the development of formal business plans that support strategic objectives, sets goals, metrics, monitors, and reports plan execution.
• Marketing: Develops marketing strategic plan that supports corporate strategic plan. Develops marketing strategies in coordination with organized business plans. Monitors and adjusts marketing strategies based on results and changing priorities.
• Team Development: Hire and develop marketing talent; ensure strong team engagement and succession planning into future HVRs

Supplementary Tasks: (special activities)

• Commercial Excellence (Support): Collaborate with RA, QA, supply chain, IT and a dedicated Emerging Markets Comm Ex Leader for understanding and resolving functional issues related to product portfolio and also work with country teams to mitigate any risks arising from the same.

Key Areas of Accountability

• Adoption of global marketing strategies into regional context and development of clear execution guidance and focus for the portfolio, including global price corridors, selection of market segments & target groups, product portfolio assessment, development, and management. Planning and managing budget for portfolio.

Lead and execute on following key activities:

• Works with Clinical and Medical Education teams to ensure alignment of medical education courses topics with franchise strategy, setting clear priorities related to agreed franchise strategy
• Develop and maintain product line technical expertise within regional commercial teams, health care professionals, in accordance with compliances policies.
• Attend medical/scientific meetings, presentations, and seminars while gathering competitive information.
• Overviews and facilitates effective deployment of the global marketing toolbox in region.
• Train and assist local marketing managers on products and competition, and lifting up marketing excellence (establishment and coordination of regional marketing planning, providing guidance of execution, planning and assessment)
• Work with Countries, Supply Chain and Customer Service to ensure forecasting is in line with proposed marketing plans and planned demand

Regional products launch management, planning, and execution:

• Manage the product lifecycle from product launches to obsolescence across the region.
• Takes ownership of new product launch implementation by leading the execution of the process at regional level with regular monitoring, tracking and support e.g., training, toolkit deployment, business case development.
• Analyse demand forecast annual, quarterly, and monthly for each product line.
• Determining price corridors for all assigned products thorough competitive analysis, market trends, etc.

Conduct market research activities to analyse and identify market needs and issues; ensure up to date market intelligence for market segments.

• Map unmet needs in portfolio, market/customer segments, sales channels, business models. Define solutions to address those needs and provide clear guidance.
• Lead high performing marketing team by providing strong leadership, coaching and development opportunities.

What will you need to be successful?

• Bachelor's degree, MBA would be preferred
• Extensive product marketing management experience or commercial experience
• Considerable knowledge of the medical device industry is desirable.
• Strong experience in downstream marketing, full product life cycle from launch to phase out
• Ability to thrive and perform in a fast-paced, dynamic environment which presents many challenges as well as opportunities
• Proactive, engaged and accountable for the role and commitments
• Strong communication skills with the ability to listen, understand and respond effectively
• Experience as a Senior Marketing Executive with strong financial and operational capabilities

You. Unlimited.

We believe in creating the greatest good for society. Our strongest investments are in our people and the patients we serve.    

Inclusion: Committed to Welcoming, Celebrating and Thriving inclusion, Learn more about our Employee Inclusion Groups on our website

Your Future: annual bonus, life insurance, company stock saving plan

Work/Life Balance: paid volunteering hours, flexible approach

Your Wellbeing: private health care with dental care package, multisport card/my benefit platform

Flexibility: possibility of working in hybrid model

Training: Hands-On, Team-Customized, subsidies for language classes, certifications and postgraduate studies

Extra Perks: referral bonus, recognition program, mentoring program

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