Senior Marketing & Communications Specialist

The position

We are looking for a Senior Marketing & Communications Specialist to own and scale OPSWAT Academy’s digital presence and marketing operations. This is a strategic, execution-oriented role responsible for growing the Academy’s global audience, driving engagement across digital channels, producing high-quality content, and ensuring marketing efforts translate into measurable business outcomes.

You will serve as the primary voice of OPSWAT Academy across social media, email, webinars, and digital campaigns — working closely with cross-functional teams including Sales, Channel, Marketing, and Product to amplify the Academy’s reach and impact.

What You Will be Doing

• Social Media Management & Growth
  • Own and manage the Academy’s social media presence across LinkedIn, YouTube, Twitter/X, and other relevant platforms
  • Develop and execute a consistent content calendar aligned with Academy programs, industry trends, and thought leadership themes
  • Create engaging content including posts, graphics, carousels, short-form video, and platform-native formats
  • Grow audience reach, follower base, and engagement rates through organic and community-building strategies
  • Monitor social media trends, competitor activity, and audience insights to continuously refine strategy
• Email Marketing & Digital Campaigns
  • Design, write, and execute email campaigns for Academy programs, product launches, events, and nurture sequences
  • Build and maintain segmented email lists across audience types (partners, customers, students, internal teams)
  • Optimize campaign performance through A/B testing, personalization, and conversion tracking
  • Manage the end-to-end email lifecycle from lead capture through engagement and re-engagement
• Webinar Production & Digital Events
  • Plan, promote, produce, and host Academy webinars including speaker coordination, registration management, and live moderation
  • Repurpose webinar content into social posts, blog summaries, email highlights, and video clips
  • Coordinate with internal stakeholders on cross-functional event promotion and follow-up
• Content Creation & Brand Communication
  • Write and produce marketing collateral including blog posts, landing pages, one-pagers, promotional assets, and Academy announcements
  • Maintain brand consistency across all Academy communications in alignment with OPSWAT brand guidelines
  • Collaborate with subject matter experts to translate technical cybersecurity topics into accessible, compelling content
  • Support Academy leadership with presentation materials, internal communications, and executive messaging as needed
• AI-Powered Content & Workflow Innovation
  • Leverage AI tools to accelerate content production, including drafting, ideation, visual generation, and repurposing workflows
  • Develop and document AI-assisted content processes that improve speed, quality, and consistency across channels
  • Evaluate emerging AI content technologies and recommend adoption where they deliver measurable improvements
• Analytics & Performance Reporting
  • Track and report on marketing KPIs across social media, email, webinars, and digital campaigns
  • Build and maintain dashboards that connect marketing activity to business outcomes
  • Provide regular performance reports with data-driven insights and optimization recommendations
  • Align all marketing efforts with Academy-level goals and revenue targets

What We Need from You

• 5+ years of experience in B2B digital marketing, content marketing, or communications (technology or cybersecurity industry strongly preferred)
• Proven track record managing social media channels with measurable audience growth and engagement outcomes
• Strong email marketing skills with hands-on experience in platforms such as HubSpot, or equivalent
• Experience planning, producing, and hosting webinars using platforms like Zoom, GoToWebinar, or similar
• Data-driven mindset with experience building reports, tracking KPIs, and using analytics to inform decisions
• Proficiency with AI content tools and a demonstrated willingness to experiment with emerging technologies
• Strong project management skills — able to manage multiple campaigns and deadlines simultaneously

Nice to Have

• Experience in cybersecurity, OT/ICS, or critical infrastructure domains
• Familiarity with LMS platforms and education/training marketing
• Video editing and short-form content creation skills (YouTube, Reels, Shorts)
• Graphic design proficiency (Canva, Figma, or Adobe Creative Suite)
• Understanding of channel/partner marketing dynamics in a B2B context

Why you'll love working here

• Meaningful work alongside passionate colleagues.
• International working environment in a global leading cybersecurity product company.
• Attractive compensation package with regular performance assessments and salary reviews.
• 13th-month salary and performance-based bonuses.
• 100% salary and full insurance coverage during the probationary period.
• Comprehensive health care program (PVI) for employee and family members.
• 15+ paid days off per year.
• Employee recognition programs with quarterly, annual, and President’s Club awards.
• Employee stock options.
• Engaging team activities including team building, outings, sports, and trade union events.
• Modern open office located on the top floor in District 3, equipped with recreation areas, sports facilities, fresh fruits, coffee, and tea.