Senior Marketing Analyst - Slack Marketing, EMEA Demand Generation

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Job Category

Marketing & Communications

Job Details

About Salesforce

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Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Senior Marketing Analyst will serve as a critical bridge between global marketing strategy and regional execution across priority EMEA markets. This role is responsible for adapting global marketing programs for regional audiences, localizing campaigns and content, and ensuring Slack is integrated into Salesforce customer events and marketing programs throughout the region.

Working closely with regional field marketing teams, sales, and product marketing, this role will execute programs that drive pipeline generation, analyze performance data, and optimize marketing effectiveness. This is an execution-focused role that translates headquarters strategy into regional action across 3-5 priority EMEA markets.

Key Responsibilities

Regional Program Adaptation and Execution

• Adapt global marketing programs for EMEA audiences by updating presentations with local customer examples, regional statistics, and market-relevant content

• Coordinate timing and delivery of marketing programs across priority EMEA markets

• Work with regional marketing teams to ensure programs are culturally and commercially relevant for local audiences

• Support sales enablement by coordinating execution timelines and keeping regional teams informed

Regional Campaign Management

• Regionalise marketing assets including presentations, one-pagers, email templates, and webinar content for EMEA markets

• Coordinate regional activations including webinars and demand generation campaigns

• Ensure Slack is prominently represented in Salesforce-owned customer events including World Tours, Innovation Days, and Industry Cloud Summits

• Track campaign performance and report results to optimize future programs

• Execute lead generation activities and coordinate lead performance initiatives with sales development teams

Analytics and Performance Reporting

• Build and maintain performance dashboards using Tableau and business intelligence tools

• Analyze marketing performance across EMEA markets to identify trends, patterns, and optimization opportunities

• Track which segments, activities, and programs drive the strongest results

• Provide data-driven insights and recommendations to marketing and sales leadership

• Monitor competitive performance and identify areas of market strength

Cross-Functional Coordination

• Serve as the primary liaison for Slack with regional marketing teams, ensuring Slack is well-represented in regional marketing programs and customer events

• Build and maintain relationships with field marketing, sales, product marketing, and event teams

• Manage project timelines, track deliverables, and escalate risks proactively

• Coordinate across multiple time zones and stakeholder groups

• Ensure consistent Slack messaging and presence across EMEA programs

Required Qualifications

Experience

• 3-5 years experience in B2B field marketing, demand generation, marketing operations, product marketing or similar role within a technology or SaaS company - experience across disciplines is a bonus!

• Demonstrated track record of program management and cross-functional collaboration

• Experience helping run and execute multi-channel marketing campaigns and lead generation programs

• Proven success in meeting or exceeding lead generation and pipeline targets

• Familiarity with EMEA market dynamics and enterprise software sales cycles

Technical Skills

• Proficiency in Slack, Excel/Google Sheets, PowerPoint/Google Slides, and CRM systems (Salesforce experience strongly preferred)

• Experience with data visualization and business intelligence tools such as Tableau

• Working knowledge of campaign management platforms and webinar technologies

• Familiarity with marketing automation platforms and tools (Marketing Cloud, Hubspot, Marketo, Eloqua, Pardot)

Core Competencies

• Strong program and project management capabilities with ability to manage multiple concurrent initiatives

• Analytical mindset with ability to translate data into clear, actionable recommendations

• Excellent written and verbal communication skills

• Self-starter who works independently while collaborating effectively across teams and time zones

• Detail-oriented with strong organizational skills

• Comfortable operating in fast-paced environments with changing priorities

• Experience working across diverse markets and cultural contexts within the EMEA region

What We Offer

This role offers the opportunity to join a dynamic team driving Slack's growth across EMEA with direct impact on revenue and customer engagement. You will work with cutting-edge marketing technology, collaborate with talented professionals globally, and play a key role in driving one of the world's most popular workplace collaboration platforms.
The position provides significant growth opportunities within Salesforce's marketing organization, exposure to executive leadership, and the chance to shape marketing strategies that impact millions of users worldwide.
Travel: ~25% across EMEA markets

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

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