Senior Marketing Activation Manager

Senior Marketing Activation Manager

Team: Europe Regional Customer Marketing
Your manager: Marketing Activation Director - Europe & Omnichannel

Location: Chiswick, London (Hybrid)

Be part of something big

We are Pernod Ricard, a leading company in the global spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell Cognac, Havana Club, Beefeater, Malfy and Monkey 47 gins, Malibu, Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK, Pernod Ricard is made up of 3 businesses:

• Pernod Ricard UK, which markets, sells and distributes our products in the UK market
• Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
• Pernod Ricard Global Travel Retail, the global and Europe regional hub home of the group’s duty free, air travel and cruises business.

Your new team

This role sits within Pernod Ricard Global Travel Retail (GTR) - one of the Group’s largest and most dynamic markets. GTR brings our brands to life across airports, border shops, airlines, cruises and key transit hubs worldwide. With colleagues in over 20 locations and more than 30 nationalities represented, our culture is global, diverse and fuelled by a shared passion for travel and creativity.

About the role

As Senior Marketing Activation Manager, you will lead the planning and execution of best-in-class brand activations across some of our most important GTR customers. Managing two direct reports, you will shape the annual regional activation strategy, localise global toolkits, negotiate marketing plans, increase visibility and deliver impactful omnichannel brand experiences across airports, cruises, airlines and distributors.

This is a pivotal role in how our brands show up across Europe and beyond - combining creativity, commercial partnership, shopper understanding and flawless execution.

Your unique contribution

This role will have three main areas of responsibility:

1. Deliver Activation Excellence

• Lead end-to-end implementation of regional marketing plans, promotional activities and merchandising execution, ensuring brand consistency in every touchpoint.
• Define annual brand promotional plans aligned to global and regional prioritisation and traveller trends
• Evaluate and prioritise promotional packages using our investment framework
• Identify new merchandising and visibility opportunities to keep our brands at the forefront of the category.
• Manage all aspects of project delivery—from briefing and creative development to technical drawings, production, installation and operational execution.
• Lead permanent merchandising unit projects (wall bays, gondolas, shop-in-shops) across priority customers
• Ensure all content and communication is compliant with local market requirements including translations and responsible drinking messaging
• Provide content and assets for new products launches for online and offline channels
• Support customers on ad hoc marketing requests across their owned retailer communication channels
• Co-create omnichannel campaigns with customers and internal omnichannel teams, integrating in-store, digital, e-commerce and CRM touchpoints throughout the traveller journey

2. Partner with Stakeholders

• Collaborate closely with Regional Sales Managers and Key Account Managers to co-build customer activation plans for launches and hero campaigns.
• Develop strong relationships with European customer partners; translate agreements into Joint Business Plans and manage delivery throughout the year.
• Support customer sell-in with compelling activation proposals and visibility storytelling
• Work cross-functionally with Europe Regional Commercial, Customer Services, Supply Chain, Global Marketing Activation, Retail Excellence, Brand Teams, and Portfolio & Insights and other Regional Hubs across APAC and Americas

3. Reporting & Financial Management

• Own customer-level A&P budgets, including PO management and monthly financial tracking.
• Provide reporting and insights on campaign performance against KPIs for both customers and internal stakeholders.
• Monitor depletion trends and share actionable insights with commercial teams
• Assess visibility tools and campaign effectiveness to drive continuous improvement and efficiencies.

Your blend of talent

This position could be right for you if you have:

• 6–10 years’ experience in customer marketing, trade marketing or activation within Travel Retail, domestic off trade, FMCG, luxury or spirits.
• Strong collaboration skills.
• Confidence in negotiating annual customer marketing agreements.
• Expertise in POS production, retail design processes and flawless execution.
• Strong analytical and financial acumen, including budget management and reporting.
• A dynamic, adaptable and proactive mindset, with excellent project leadership.
• Curiosity, drive and the ability to manage multiple fast-paced projects simultaneously.
• Willingness to travel across Europe, Turkey, South Africa and cruise locations.

Role purpose

Your work will directly influence how millions of travellers experience our brands. You will shape visibility, elevate conversion and build strong partnerships with customers—creating standout, cross-channel brand moments in one of the most exciting retail environments in the world.

You’ll be part of a global, collaborative and entrepreneurial culture where bold ideas, creativity and conviviality are celebrated

Who you’ll be working with

Internally, you’ll work closely with Europe Regional Commercial, Customer Services and Supply Chain, Global Marketing Activation Team, Retail Excellence, Brand teams, Portfolio and Insights.

Externally, your contacts will be customers, staffing, production and external artwork agencies.

Our mix of benefits

For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance. Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers. We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on Sustainability and Responsibility (S&R).

We’re committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’. We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking

As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking. 

Job Posting End Date:

2026-01-27

Target Hire Date:

2026-03-01

Target End Date: