Senior Manager, Regional Product Marketing

Changing lives. Building Careers.
 

Joining us is a chance to do important work that creates change and shapes the future of healthcare. Thinking differently is what we do best. To us, change equals opportunity. Every day, our colleagues are challenging what’s possible and making headway to innovate new treatment pathways to advance patient outcomes and set new standards of care.

Under direct supervision of Sr VP Global Marketing – Tissue Reconstruction, this role will develop and implement US marketing strategies, product and brand plans, omni-channel promotional programs and activities for the Soft Tissue Solutions sub-segment. This role directs a team of product managers and coordinates with cross-functional partners including sales, sales training, marketing communications, prof ed, medical affairs, finance, supply chain, etc to execute the commercial plan. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily:

• Leads development of sub-segment and product marketing plans by preparing objectives, strategies, tactics, market and competitive analysis, Voice of Customer, pricing strategies, revenue forecasts, operating expenses, capital expenses. Plans encompass a range of channels including but not limited to direct sales, digital/social media, tradeshows and professional education.
• Develops promotional assets and tools aligned to business strategy, marketing plans and product positioning to support customer needs, the sales team, digital and tradeshow channels
• Develops product positioning, value propositions, brand messaging and promotional campaigns;
• Develops and maintains Claims Matrices for supported brands, and ensures timely execution of PMAP for all promotional materials consistent with our Ad Promo Policy
• Conducts customer research and develops customer insights; analyzes market trends and conducts competitive analysis making recommendations on how to overcome obstacles and capitalize on opportunities
• Participates in strategic sales and marketing planning activities in order to identify key targets, surgeons, and hospitals by specific product
• Identifies and manages 3rd party agencies such as ad agencies
• Partner with global strategic marketing to recommend product line extensions, SKU rationalization, labeling revisions, indication expansions, clinical studies, manufacturing and customer service/operations
• Demonstrates strong clinical aptitude and ability to discuss clinical matters with customers
• Builds and maintains active relationships with key customers and opinion leaders
• Establishes and maintains key close professional relationships with internal and external constituents to stay abreast of new market opportunities. Maintains frequent and regular contact with strategic industry experts, trade organizations and professional societies; plans and participates in key meetings and conferences
• Collaborates with sales to ensure a high quality of sales support in terms of product support, new product market introductions, sales training programs, key surgeon/key account field visits and regular communication, both responsive as well as proactive
• Prepares annual and quarterly revenue forecasts and budgets for the marketing function
• Monitors forecasts as necessary and works collaboratively with other departments to ensure product availability throughout the product lifecycle
• Leads the Soft Tissue Solutions Regional marketing team and develops team members through objective setting, proactive coaching and leading by example
• Performs other duties as required

Salary Pay Range:

$125,350.00 - $172,500.00 USD Salary

Our salary ranges are determined by role, level, and location. Individual pay is determined by several factors including job-related skills, experience, and relevant education or training. In addition to base pay, employees may be eligible for bonus, commission, equity or other variable compensation. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Additional Description for Pay Transparency:

 

Subject to the terms of their respective plans, employees and/or eligible dependents are eligible to participate in the following Company sponsored employee benefit programs: medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance, and savings plan (401(k)).

 

Subject to the terms of their respective policies and date of hire, Employees are eligible for the following Total Rewards | Integra LifeSciences

Integra LifeSciences is an equal opportunity employer, and is committed to providing equal employment opportunities to all qualified applicants and employees regardless of race, marital status, color, religion, sex, age, national origin, sexual orientation, physical or mental disability, or protected veteran status.

This site is governed solely by applicable U.S. laws and governmental regulations. If you'd like more information on your rights under the law, please see the following notices:
EEO Is the Law | EOE including Disability/Protected Veterans

Integra LifeSciences is committed to provide qualified applicants and employees who are disabled veterans or individuals with disabilities with needed reasonable accommodations in accordance with the ADA. If you have difficulty using our online system due to a disability and need an accommodation, please email us at careers@integralife.com.

Unsolicited Agency Submission

Integra LifeSciences does not accept unsolicited assistance from search firms for employment opportunities. All CVs/resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. A formal written agreement is required before engaging any agency, and it must be executed and authorized by the Vice President, Talent Acquisition. Where agency agreements are in place, introductions (the initial sharing of a candidate’s name, resume, or background) are position-specific and may only occur within the scope of that approved agreement. Please, no phone calls or emails.

Integra - Employer Branding from Integra LifeSciences on Vimeo