Senior Manager, Product Marketing

Acquia empowers the world’s most ambitious brands to create digital customer experiences that matter. With open source Drupal at its core, the Acquia Digital Experience Platform (DXP) enables marketers, developers, and IT operations teams at thousands of global organizations to rapidly compose and deploy digital products and services that engage customers, enhance conversions, and help businesses stand out.

Headquartered in Boston, MA, Acquia is a Great Place to Work-CertifiedTM company, is listed as one of the world’s top software companies by The Software Report, and is positioned as a market leader by the analyst community. We are Acquia. We are building for the future and we want you to be a part of it! 

Career Exploration at Acquia 

Our recruitment process is designed to empower you in making the most informed decisions. Acquia is committed to providing an inclusive, transparent, efficient, and educational interview experience that cultivates exploration into career opportunities at Acquia

You will discover the opportunity to grow your career here and learn from a global team that empowers you to exceed boundaries and achieve the extraordinary.

Acquia helps marketers overcome today’s biggest challenges with the only platform that combines powerful features, fast implementation, and the flexibility of an open architecture. With Acquia, marketing teams can deliver personalized digital experiences without being boxed in by rigid technology.

We are a diverse team of builders, problem solvers, and innovators who are changing the way marketers work. If you’re passionate about technology and want to be part of a company that is shaping the future of digital experiences, you’ve come to the right place.

The Role

Acquia is seeking a strategic, analytical, and results-oriented leader to own and drive our competitive intelligence program. As the Director of Product Marketing for Competitive Intelligence, you will be the company's central nervous system for understanding the competitive landscape. Your mission is to provide the critical insights that inform product strategy, sharpen our go-to-market motions, and empower our global sales teams to win decisively.

This is a highly visible, strategic role that requires a deep understanding of the DXP market and the ability to translate complex competitive information into actionable, clear, and compelling narratives for a variety of internal audiences, from the C-suite to the field.

What You'll Do:

• Own the Program: Develop, manage, and scale a world-class competitive intelligence program across Acquia’s entire product portfolio, including CMS, CDP, DAM, and Marketing Automation.
• Deep Dive Analysis: Conduct rigorous, in-depth analysis of key competitors like Adobe, Sitecore, Optimizely, Contentstack, and other emerging players. This includes their product capabilities, pricing and packaging, GTM strategies, and market positioning.
• Create Actionable Assets: Arm the sales and marketing teams with the tools they need to win. Develop and maintain a comprehensive suite of competitive assets, including battlecards, SWOT analyses, objection handling guides, product gap analyses, and internal training materials.
• Inform Product Strategy: Act as a key partner to the Product Management organization. Translate competitive insights into clear recommendations that influence product roadmaps and help identify opportunities for differentiation.
• Enable the Field: Be the go-to expert for competitive insights. Develop and deliver compelling training and regular updates to ensure our sales, pre-sales, and customer success teams are always equipped with the latest intelligence.
• Strategic Deal Support: Collaborate directly with sales teams on strategic and competitive deals, providing real-time analysis and positioning guidance to secure key wins.
• Executive Communication: Synthesize market and competitive trends into concise, regular updates for the executive leadership team to inform company-wide strategy and investment decisions.
• Win/Loss Analysis: Partner with sales operations to institutionalize and analyze win/loss data, extracting key themes and competitive takeaways to refine our strategies.

What You'll Need:

• 10+ years of experience in product marketing, competitive intelligence, product management, or a related role in the B2B technology/SaaS industry.
• 5+ years in a dedicated competitive intelligence function is highly desirable.
• Deep domain expertise in the Digital Experience Platform (DXP) ecosystem, including Content Management Systems (CMS), Customer Data Platforms (CDP), Digital Asset Management (DAM), and Marketing Automation.
• Proven ability to analyze complex markets, synthesize large amounts of information, and create compelling, data-driven narratives.
• Exceptional communication and presentation skills, with the ability to confidently present to and influence audiences at all levels, from individual sellers to C-level executives.
• Demonstrated experience in a cross-functional leadership role, building strong relationships with Sales, Product, and Marketing teams.
• A proactive, self-starter mentality with a relentless curiosity and a passion for winning.
• Bachelor's degree required; MBA is a plus.

Preferred Qualifications:

• Hands-on experience with competitive intelligence platforms and win/loss platforms (e.g. Crayon, Clozd).
• Experience in a company with an open-source business model.

Why You’ll Love It Here:

• Impact: This is a unique opportunity to build and own a critical function at a recognized leader in the digital experience space.
• Growth: This role offers significant opportunities for professional growth and visibility with executive leadership.
• Culture: We have a collaborative and inclusive culture that values curiosity, bold ideas, and a commitment to "Give Back" to the community.

Benefits: We offer competitive compensation, comprehensive health benefits, generous paid time off, and a flexible work environment.

We are an organization that embraces innovation and the potential of AI to enhance our processes and improve our work. We are always looking for individuals who are open to learning new technologies and collaborating with AI tools to achieve our goals.

Acquia is proud to provide best-in-class benefits to help our employees and their families maintain a healthy body and mind. Core Benefits include: competitive healthcare coverage, wellness programs, take it when you need it time off, parental leave, recognition programs, and much more! 

The annual base salary for this full-time position is $XXX - $XXX. Final compensation will be commensurate with your experience and will be determined by a variety of factors, including city of residence, relevant skillset, and job-related knowledge.

Acquia is an equal opportunity (EEO) employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veterans status or any other protected status or characteristic under federal, state or local law unrelated to the ability to perform the job.

Interested residents of Colorado may contact NA-recruiting@acquia.com as it relates to regulation C.R.S. § 8-5-201. Information regarding benefits are linked here.