Senior Manager, Paid Social & Influencer Marketing

Your Impact on our Mission

Zocdoc is looking for a Senior Manager, Influencer & Paid Social Marketing to join our Growth Marketing team. Reporting to the Group Manager, Acquisition Marketing, you’ll own the strategy and performance of our multi-million dollar Influencer and Paid Social acquisition programs—scaling both channels against strict ROAS goals while building a cohesive, omni-channel approach.

In this role, you’ll lead and develop a team of Associates and Sr. Associates across both channels, partnering closely with internal stakeholders and external partners to drive measurable growth. You’ll bring equal parts creativity and analytical rigor—leveraging influencer partnerships to unlock better paid social performance, and using paid social learnings to sharpen influencer strategy.

You’ll enjoy this role if you are…

• Equal parts creative and data-driven—you love big ideas, but you’re most excited when you can prove they work.
• Energized by building integrated strategies where influencer and paid social amplify each other in order to drive continuous growth across channels.
• Comfortable living in performance metrics, and motivated by the challenge of hitting strict efficiency/ROAS goals at scale.
• A strong people leader who enjoys coaching, developing, and empowering a team to do their best work.
• Highly collaborative—you build strong relationships across functions and know how to align stakeholders around clear priorities.
• Organized and adaptable, with the ability to prioritize, multitask, and manage time efficiently in a fast-paced environment

Your day to day is…

• Owning strategy to scale and optimize Influencer and Paid Social campaigns, ensuring performance stays aligned with business goals and ROAS targets.
• Leading channel measurement, testing, optimization, forecasting, and budgeting—turning data into clear insights, decisions, and action plans.
• Developing an integrated channel approach that uses influencer partnerships to strengthen paid social creative, targeting, and performance.
• Partnering with internal stakeholders (e.g., Creative, Brand, Analytics, Product, Finance, Legal/Compliance) and external partners (e.g., creators, agencies, platforms) to maximize results.
• Building and maintaining reporting cadences that clearly communicate performance, learnings, and next steps to marketing leadership and cross-functional partners.
• Managing and developing a high-performing team across Influencer and Paid Social—setting clear goals, creating operating rhythm, and supporting growth and progression.

You’ll be successful in this role if you have…

• 10+ years of experience driving acquisition through influencer and paid social marketing, with a proven record of strong, measurable outcomes.
• 5+ years of people management experience, including coaching and developing Associates/Sr. Associates.
• Deep understanding of how to run performance programs end-to-end: strategy, creative, measurement, optimization, and scaling.
• Strong ability to analyze performance data to set strategy, identify opportunities, guide optimizations, and tell a clear performance story.
• Excellent analytical and problem-solving skills, with sound judgment and a test-and-learn mindset.
• The ability to manage multiple priorities at once—balancing speed, quality, and impact while keeping stakeholders aligned.

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness programs with Wellhub
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified