Senior Manager, Media, SE

Role Purpose 

The Senior Manager, Media & Connections – Sweden plays a critical role in delivering locally relevant, effective and efficient media activation for the CocaCola portfolio in Sweden. As part of a nonTop9 marketing team, this role focuses on adapting centrally developed IMX and media frameworks into marketready plans, ensuring strong execution with limited local resources. 

The role requires deep knowledge of the local Swedish media landscape, strong operational discipline, agency management skills, and the ability to collaborate effectively with Brand, Commercial, IMX, and CCEP Sweden teams. This role serves as Sweden’s subjectmatter expert for media planning, digital execution and connections optimization — ensuring every investment delivers results. 

What You’ll Do for Us 

1. Media Planning & Local Activation 

• Translate centrally developed connections and IMX plans into Swedenspecific media activation. 

• Support development of fullfunnel media plans across TV, OOH, Digital, Social, Search, Programmatic, Retail Media, and Audio. 

• Adapt platform strategies and central toolkits to the Swedish consumer and retail environment. 

• Ensure all assets and media placements respect brand governance, platform best practices, and local compliance. 

2. Media Buying Support & Agency Collaboration 

• Manage daytoday relationships with local media agencies, ensuring clarity of briefs, KPIs, and optimization routines. 

• Review media plans for quality, implementational rigor, targeting, viewability, attention, CPM/CPT efficiency, and benchmarking. 

• Support agency negotiations and ensure CocaCola Sweden receives maximum value from investment. 

• Monitor media productivity, ensuring adherence to budget and financial governance. 

3. CrossFunctional Collaboration 

• Work closely with:  

• Sweden Brand Managers & Senior Brand Managers 

• IMX, Media, Creative, and Digital partners 

• Shopper Marketing 

• Commercial & Customer teams 

• Insights & RGM 

• PACS and Crisis Response (digital safety) 

• Bottler partner CCEP Sweden 

• Ensure media and connections plans fully support brand activation, customer plans, and commercial priorities. 

4. Measurement, Reporting & Optimization 

• Track media performance using MMM, platform analytics, brand lift studies, and competitive reporting. 

• Provide regular performance readouts and insights to the marketing & commercial team. 

• Continuously optimize campaigns to improve reach, effectiveness, and ROI. 

• Lead postcampaign reviews and embed learnings into future planning cycles. 

5. Governance & Responsible Marketing 

• Ensure strict compliance with Responsible Marketing guidelines, digital safety standards, privacy regulations, and brand safety protocols. 

• Maintain transparent tracking of budgets, POs, invoices, and agency reporting. 

• Govern all media & connections processes to ensure accuracy, accountability, and compliance. 

6. Network Collaboration & Best Practice Sharing 

• Collaborate with EU OU IMX and Media teams to apply global frameworks, processes, and tools. 

• Lift & shift best practices from other Nordic and European markets to Sweden. 

• Contribute Sweden learnings to the IMX and Media network. 

7. Ways of Working & Leadership Behaviours 

• Operate with a high level of ownership, managing complex workstreams independently. 

• Influence without authority across stakeholders and agency partners. 

• Demonstrate agility, analytical thinking, structured planning, and creative problemsolving. 

• Uphold a culture of continuous improvement, collaboration, and disciplined execution. 

Qualifications & Requirements 

• Bachelor’s degree in Marketing, Media, Communications, Business or related field. 

• 5–8 years of experience in media, IMX, digital planning or connections (agency or client side). 

• Strong understanding of the Swedish media ecosystem and consumer behavior. 

• Proven experience in media planning & buying across both traditional and digital channels. 

• Solid analytical skills; ability to interpret media metrics and derive actionable insights. 

• Experience with digital platforms, programmatic, paid social, search, YouTube, CTV/OTT and retail media. 

• Strong collaboration skills across crossfunctional partners and external agencies. 

• Excellent communication and organizational skills; ability to manage multiple workstreams. 

• Experience with bottler/franchise systems preferred. 

• Fluent in Swedish and English. 

What We Can Do for You 

• Opportunity to shape the media agenda for CocaCola in Sweden. 

• Drive innovation and impact within a small, agile marketing environment. 

• Collaboration with global and European IMX leaders and media experts. 

• Professional development in digital, data-driven media and integrated IMX disciplines. 

• Exposure to crossfunctional teams and commercial leadership in a dynamic market. 

Confidentiality Notice 

This job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit.