Senior Manager: MarTech Automation (Business Banking)

Empowering Africa’s tomorrow, together…one story at a time.

Job Summary

The Senior Manager: MarTech Automation is accountable for designing and executing automated, data-driven customer lifecycle strategies that strengthen acquisition, engagement, and retention across the customer lifecycle. The role focuses on activating customer journeys through marketing automation and MarTech platforms to deliver measurable growth, efficiency, and client value.

The role integrates data-driven insights, marketing automation, CRM capabilities, and content planning to deliver personalised, automated, and impactful messaging across channels. It ensures alignment between marketing, product, and customer experience teams, while safeguarding brand integrity and advancing digital marketing maturity.

Operating at a strategic level, the role influences decision-making, drives innovation, and embeds global best practices to achieve measurable business outcomes. The role supports the development of a scalable, compliant, and data-driven MarTech ecosystem that enables personalised client engagement, measurable marketing performance, and alignment with commercial growth objectives.

Job Description

Key Accountabilities:

Lifecycle Marketing & Journey Orchestration:

• Ensure lifecycle strategies are aligned to business priorities, segments and propositions.
• Own the design, execution and optimisation of automated customer journeys across acquisition, onboarding, growth, retention and re‑engagement.
• Translate growth objectives into triggered, personalised and scalable journey logic. This includes briefing and managing writers, designers, and CRM implementers to ensure consistent quality and tone.

Marketing Automation, MarTech & Data Activation:

• Utilise Salesforce Marketing Cloud, Data Cloud, CRM dashboards, GA4/Adobe Analytics, to inform journey design, audience logic, and campaign execution.
• Drive lifecycle personalisation and automation to improve conversion, retention, and cost-to-serve.
• Monitor and optimise automation workflows for performance, data quality, and delivery efficiency.

Performance, Measurement & Optimisation:

• Partner with Digital Growth & Performance leadership to link lifecycle activity to funnel performance, pipeline contribution and revenue outcomes.
• Define and track success metrics including positioning, engagement, conversion, journey drop‑off and contribution to growth.
• Embed test‑and‑learn experimentation, A/B testing and continuous optimisation practices.

Digital Marketing & Omnichannel Execution:

• Ensure seamless execution of lifecycle communication strategies across email, web, mobile, on-platform and paid media platforms.
• Coordinate with performance media and growth teams to align journeys with acquisition and remarketing strategies.

Stakeholder Engagement & Leadership:

• Influence senior stakeholders to secure alignment, prioritisation and adoption of lifecycle and automation initiatives.
• Facilitate collaboration forums between business, marketing, product, customer experience, data and technology teams.
• Provide thought leadership on lifecycle marketing, automation and MarTech activation best practice.

Education & Qualifications:

• Bachelor’s Degree, Advanced Diploma or B Tech (NQF 7)
• Field of Study (Preferred):
  • Commerce, Sciences, Humanities
  • Marketing
  • Communications
  • Business Strategy
• Salesforce Marketing Cloud or Marketing Automation certifications (advantageous)
• Analytics or data‑driven marketing coursework (advantageous)

Work Experience:

• 5–12 years’ experience in digital marketing, communications, lifecycle marketing, and/or CRM roles.
• Demonstrated hands-on experience deploying automated customer journeys using marketing automation platforms.
• Exposure to process design, customer lifecycle management, performance optimisation, marketing technology and data-driven decision-making is preferred.

Competencies:

Leadership:

• Strategic Thinking
• Business Acumen
• Communication
• Influence
• Leadership
• Delivering Results
• Adaptability
• Collaboration
• Decision-Making

Knowledge and Skills:

• Customer lifecycle marketing
• Marketing automation
• Journey orchestration
• Funnel and conversion optimisation
• Salesforce marketing cloud and data cloud activation
• Campaign and journey performance analytics
• Operational planning and execution
• Customer experience management
• Governance and compliance
• Team leadership and development

Education

Bachelor`s Degrees and Advanced Diplomas: Communication Studies and Language (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised