Aortic stenosis impacts millions of people globally, yet it often remains under-diagnosed and under-treated. Edwards’ groundbreaking work in transcatheter aortic heart valve replacement (TAVR) pioneered an innovative, life-changing solution for patients by offering heart valve replacement without the need for open heart surgery. Our Transcatheter Heart Valve (THV) business unit continues to partner with cardiologists and clinical teams to transform patient care with devices supported by clinical evidence. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey.
How you will make an impact
- Marketing Planning
- Leverage multiple data sources such as market research, RWD, and VoC to accurately and timely understand market dynamics as well as customer challenges and needs at both national and regional levels
- Develop annual marketing plans by defining clear objectives, key messages, target segmentation, marketing mix, channel mix, and budget allocation
- Program Development, Execution, and Evaluation
- Lead the execution of product promotion and market development programs in close and integrated collaboration with both internal and external stakeholders
- Execute nationwide marketing initiatives while closely partnering with the field organization to support field activities
- Establish KPIs (both leading and lagging indicators) and objectively evaluate program effectiveness as well as ROI
- Build strong relationships with KOLs and collaborate across various programs to effectively and efficiently deliver marketing messages to the market
- Stakeholder Management
- Act as a central hub to capture, consolidate, and communicate field needs and challenges across regions and to headquarters, positioning the team as “the closest HQ partner to the field”
- Collaborate with internal and external stakeholders, including global teams, to continuously refine and enhance marketing programs
- Team Management
- Supervise team members’ daily activities and their collaboration with internal and external stakeholders, while supporting their individual development and growth
- マーケティングプランニング
- 市場調査、RWD、VoCなどのマルチソースを活用し、全国ならびに地域ごとの市場・顧客の課題・ニーズをタイムリーかつ正確に理解する
- 目的、メッセージ、セグメンテーション、マーケティングミックス、チャネルミックス、予算配分を考慮し、マーケティングプログラムの年間計画を立てる
- プログラム開発・実行・評価
- 社内外のステークホルダーと密接かつ有機的に連携し、プロダクトプロモーション、市場開発プログラムの実行を牽引する
- マーケティングとして全国施策を実施すると共に、フィールド組織と密接に連携しフィールド活動を支援する
- KPI（Leading/Lagging Indicator）を設定し、プログラムの効果およびROIを客観的に評価する
- KOLとの信頼関係を構築し、様々なプログラムで協働することで、マーケティングメッセージを効果的・効率的に市場に届ける
- ステークホルダーとの連携
- フィールド組織が抱える課題やニーズの抽出、集約、フィールド間あるいは本社への共有を担うハブとなる（“フィールド組織に最も近い本社チーム”という存在になる）
- 事業部内外の関係部署（グローバルチーム含む）と連携し、マーケティングプログラムをより洗練させる
- チームマネージメント
- チームメンバーの日常業務および社内外ステークホルダーとの連携を指導・監督し、個々の成長・育成を支援する
What you’ll need (Required)
- Native-level proficiency in Japanese and business-level proficiency in English, both written and verbal
- At least 5 years of marketing experience in the medical device industry, including a minimum of 3 years of experience in independently leading the development and execution of annual marketing plans
- Minimum of 3 years of sales experience within a medical device company
- At least 3 years of people management experience, managing a team of three or more direct reports
- Strong interpersonal and communication skills, with the ability to clearly articulate ideas and think logically
- Ability and mindset to effectively prioritize and manage multiple tasks in a fast-paced, dynamic environment
- Flexible and available for domestic and international travel (up to 50% at maximum)
- 言語要件：日本語（ネイティブレベル）、英語（ビジネスレベル／読み書き・会話ともに）
- 医療機器企業におけるマーケティング経験5年以上（年間のマーケティングプランの策定と実行を自らリードた経験3年以上）
- 医療機器企業における営業経験3年以上
- ピープルマネジメント経験3年以上（部下3名以上）
- 高い対人・コミュニケーション能力、言語化能力、ロジカルシンキング
- 変化が速くダイナミックな環境の中で、複数の業務を効果的に優先順位付けしながら遂行できる能力・マインドセット
- 国内外の出張に柔軟に対応できる（最大で月50%の外出）
What else we look for (Preferred)
- Experience in the cardiovascular therapeutic area
- Experience in both MR and marketing roles within the pharmaceutical industry
- Experience in leading and successfully delivering cross-functional projects
- Experience in independently leading and executing market research and data analysis
- 循環器領域における経験
- 製薬業界におけるMRおよびマーケティング経験
- クロスファンクショナルチームでの様々なプロジェクトをリード・完遂した経験
- 市場調査やデータ分析を自らリードして実施した経験