Manulife’s ambition is to become Hong Kong and Macau’s number one customer choice and digital customer leader in the competitive market. The Senior Manager, Marketing Strategy and Planning plays a critical role in driving this ambition by translating strategic direction into actionable initiatives, robust business plans, and disciplined execution across Hong Kong and Macau businesses.
Reporting directly to Senior Director, Marketing Strategy and Planning, this role acts as a key strategy and planning partner to Marketing leadership and cross‑functional stakeholders. The role offers end‑to‑end ownership of strategic initiatives — from problem definition and analysis through to execution tracking and performance impact, with regular exposure to senior stakeholders across Marketing and the wider business.
The Senior Manager will contribute to the development of customer and marketing strategies, lead strategic projects, support annual planning and budgeting processes and track performance against strategic and financial objectives, with a focus on core customer and distributor journeys. The role requires structured thinking, strategic mindset and the ability to work across multiple stakeholders to drive outcomes.
Position Responsibilities:
Support development and strategic initiatives
Develop strategic roadmaps aligned to business priorities and customer outcomes
Lead structured problem‑solving on customer and marketing topics
Lead assigned strategic initiatives and projects, ensuring clear problem definition, structured analysis, and actionable recommendations
Support localization and implementation of local and regional marketing programs & mandates, ensuring clear translation into local action plans
Drive strategic & business planning and performance management
Support the annual planning and budgeting process
Develop clear, decision‑ready business cases, analyses and work plan for strategic initiatives
Track performance, process, identify insights and risks, and support discussions with stakeholders
Design and maintain performance tracking, strategic review cadences and communications to ensure transparency and alignment across marketing and the organization
Partner closely with Finance to monitor key strategic and financial results, including spend effectiveness and forecasts
Stakeholder collaboration and ways of working
Work closely with Marketing functions and key partners across the organization on strategic initiatives
Act as a trusted thought partner to senior Marketing leaders by providing structured insights, fact‑based recommendations and clear storytelling
Required Qualifications:
Bachelor’s degree in Business, Finance, Marketing, or a related discipline
7–10 years of relevant experience in strategy, management consulting, corporate planning, or marketing strategy
Prior experience in insurance or broader financial services preferred
Fluency in English and Cantonese required; Mandarin an advantage
Strong structured problem‑solving and analytical capability, with the ability to synthesize complex information into clear insights and decision-making skills
Solid business acumen and understanding of commercial drivers in an insurance or financial services context
Proven experience supporting strategy formulation, business planning, or transformation initiatives
Strong stakeholder management and influencing skills, with experience working across functions
Excellent written and verbal communication skills, including preparation of executive‑level presentations
Highly organized, detail‑oriented, and able to manage multiple priorities under tight timelines
Proactive, self‑driven, and comfortable operating in a dynamic, fast‑changing environment
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Working Arrangement