We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
We are the makers of possible
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the creativity and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find progressive solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us.
Key Responsibilities
Lead and Develop Team: Directly manage Business Development Representatives, Technical Marketing Manager and the Marketing Communications Manager, fostering collaboration and accountability
Integrated Campaigns: Translate marketing tactics into integrated programs, engaging and cultivating customers throughout their buying journey for a consistent experience across channels.
Marketing Communications Strategy: Create and deploy impactful content and campaigns focused on the BD Parata value offers, ensuring brand and messaging alignment across solutions and relevant topics.
Business Development: Be responsible for opportunity funnel creation for key markets, develop plans to increase brand competitiveness, and drive demand generation activities.
Collaboration: Partner closely with US Product Marketing and Sales to align marketing activities with business goals.
Performance Optimization: Track program success, drive continuous improvements, and assemble end-to-end traceability of the funnel using digital metrics and benchmarks.
Content Leadership: Advise, lead, and implement marketing communications and campaigns across public relations, business development, tradeshows, digital channels, and the Marketing Technology stack. Leverage new technologies such as AI for personalized content creation
Strategic Planning: Design and complete multi-year customer engagement strategy and programs, optimizing demand creation approaches across the organization.
Stakeholder Engagement: Lead the Promotional Review Committee, collaborating with Medical, Legal, Regulatory, and Marketing leaders to influence positive outcomes and process improvements.
Showroom management: Develop and implement a showroom strategy that aligns with marketing and sales objectives, ensuring the space showcases the full Pharmacy Automation value proposition across all customer segments
Key Performance Indicators (KPIs)
Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated and converted
Contracts closed as a result of marketing-driven leads
Engagement rates on digital content (likes, shares, comments, downloads)
Total audience reached across all marketing channels
Campaign return on investment and cost per lead
Revenue growth and increased market share in strategic US segments
Successful and timely product launch execution
Enhanced customer engagement, satisfaction, and Net Promoter Score (NPS)
Leadership effectiveness measured by team engagement and cross-functional alignment
Qualifications
Bachelor’s degree in business, marketing, communications, or related field required, Master’s degree preferred
7+ years of marketing experience, preferably in pharmacy, medical device or capital goods industry, including global and regional roles required
3+ years of direct people management experience required
Consistent record of high performance and results in marketing communications and business development
Experience with CRM systems, marketing automation platforms (e.g. Salesforce, Maketo), and analytics tools (PowerBI) required
Strong written and verbal communication skills
Experience in digital marketing, tradeshow strategy, and planning
Ability to lead multiple projects in a fast-paced environment
Willingness to travel up to 20% (domestic tradeshows, customer events, team meetings)
Position based in Durham, NC, with hybrid work arrangement
At BD, we prioritize on-site collaboration because we believe it cultivates creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the creativity and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.
To learn more about BD visit https://bd.com/careers
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
Required Skills
Optional Skills
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