Job Title: Senior Manager, Marketing Engagement & Content
Location: Malta/Ceuta
Grade: M3.1
PokerStars SEU: A growth story you can be part of
PokerStars is part of Flutter Entertainment, the world’s largest sports betting and iGaming operator, with market leading positions in the US and across the world.
As part of our brand’s continual evolution, we’re dialing up the focus on PokerStars Southern Europe, covering France, Portugal and Spain. We combine the ambition of a fast-growing business with the stability and backing of Flutter’s global scale.
We’re building a dynamic team to shape this next chapter with us. You’ll have the freedom to make decisions, take bold moves, and lead game-changing projects. If you’re ambitious, adaptable, and ready to make a difference, you’ll fit right in.
Build the life you want, while making your mark on the future of PokerStars SEU.
Role Overview:
The Senior Manager, Marketing Engagement & Content will lead the execution of a strategic engagement and content plan designed to support the growth ambitions of the PokerStars SEU business. Responsible for the management of organic social, content, PR, and blogs for France, Spain, and Portugal, the role will oversee the growth of our core entertainment channels.
Leading a social media and blog team, and working closely with supporting agencies and wider Paid Media and Creative teams, the Senior Manager, Marketing Engagement & Content will play a key role within the SEU team. From implementing an ambitious strategy to grow, engage, and retain our core poker and casino communities, to generating fame for the PokerStars brand through innovative and entertaining content, this is a broad role encompassing many responsibilities.
What you’ll do:
Operating in restricted markets but with ambitious growth targets, engagement, content, and PR represent particularly exciting opportunity areas within PokerStars SEU Marketing. Having recently introduced a Hero, Hub & Hygiene model to our content strategy, we are looking for an experienced, ambitious, and self-driven individual to take our engagement channels to the next level.
Working closely with an experienced Production team in Spain, you will identify growth levers across our poker organic social channels that attract adjacent audiences while not alienating our core and loyal community. In Casino, you will assist with the development of a longer-term strategy to grow awareness of our product and the breadth of our offering.
By introducing clear and ambitious objectives and KPIs for the team, you will lead a culture of test-and-learn, supported by robust measurement and reporting. In PR, you will assist with developing a new strategy and lead the pitch for PR agency support in our markets, helping PokerStars to leverage its key assets - including Live Events and Online Series—through strong media relationships. The role will also oversee our existing Poker, Casino, and Sports blog channels.
Our engagement channels also represent an opportunity to reinforce and drive awareness of our market-specific brand positions. Working closely with the SEU Creative team, the SEU Engagement team will help integrate and reinforce our brand assets through our tone of voice and content. This role will lead and nurture a team, helping individuals develop their skills and experience while implementing smart, agile, and streamlined processes that benefit both direct and supporting teams. The role will also help demonstrate to key stakeholders and the wider business the importance of engagement and PR channels in the region’s growth.
What you’ll bring:
A strategic thinker who can translate business challenges and ambitions into a clear strategy based on research, insight, and proven experience
A strong leader with a proven track record of growing and managing engagement channels, and influencing core business KPIs including Brand Awareness, Share of Search, and Share of Voice
Experience in developing various forms of entertainment, including influencer and talent management
Experience in developing and leading a PR strategy and implementing core PR success measurements including PR value and SEO impact
Experience in blog management and understanding their role in supporting SEO metrics
Strong analytical and communication skills
Evidence of understanding and passion for social and content trends
Creativity in approach and openness to testing theories and learning from well-designed tests
Experience using analytical tools and implementing reporting to measure success
Ability to manage varied and diverse stakeholders
A passion for Casino and Poker; experience within the gambling industry is a strong advantage
Experience working with and managing production, social, and PR agencies
Experience working with a wide range of teams, from Creative to Analytics
Experience managing large and complex budgets
Experience working internationally and adapting strategies and plans to specific market needs and nuances
Strong ability to lead, manage, and develop a diverse team
Native, fluent, or highly advanced skills in Spanish or French are highly beneficial
What you’ll get:
Discretionary annual performance bonus
30 days paid leave
Health and dental insurance for you, your partner and your children (if you all live at the same address)
Personal life assurance and partial & permanent disability insurance
The option to join our company pension scheme
A personal interest allowance to let you learn something new or pursue a hobby
Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career
Looking to extend your family? You will receive a cash gift of 1,000 EUR for your new addition whilst working for us
26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay
Access to an on-site gym.
*Benefits may vary based on location*
At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.
We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at talent@flutterint.com. Your journey with us is focused on ensuring you have what you need to be your best self.
Learn more about the work we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/