Senior Manager, High Net Worth (HNW) Distribution & Agency Activation

Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

The Senior Manager, High Net Worth (HNW) Distribution & Agency Activation drives focused advisor engagement and activation to support the HNW segment strategy.

This role works closely with selected agency leaders and top advisors to strengthen HNW capability, improve adoption of HNW propositions, and ensure consistent execution of HNW initiatives. It bridges Head Office strategy with field realities, ensuring that HNW priorities are clearly understood, effectively activated and commercially delivered.

Key Responsibilities

• Develop and execute targeted activation plans for High Net Worth (HNW) propositions, campaigns and ecosystem partnerships.

• Drive adoption of HNW solutions among identified priority advisors.

• Support capability-building efforts to strengthen advisor confidence in handling large and complex HNW cases.

• Partner closely with selected agency leaders to align on HNW production focus and activation priorities.

• Act as the key marketing contact for HNW-related field initiatives.

• Gather structured field feedback to refine propositions and activation approach.

• Lead field rollout of HNW campaigns, events and ecosystem initiatives.

• Track participation, engagement and production impact.

• Monitor HNW advisor activation metrics and initiative effectiveness.

Qualifications:

• 8 to 12 years in insurance with strong experience in agency activation

• Excellence understands of insurance products and how they fit into wealth conversation and legacy planning

• Skilled in consultative selling, storytelling and objection handling

 

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.