Senior Manager, Hematology Marketing - DTC

About Gaithersburg 

Our Gaithersburg, Maryland facility crafts life-changing medicines for people around the world. This campus employs more than 3,500 specialists in our field and is only a short drive from Washington, DC. This modern and vibrant scientific campus is the home of R&D and Oncology in the US. Here, we play host to some of the most groundbreaking technology and lab spaces, all crafted to encourage collaboration and cross-functional science. We believe employees benefit from being challenged and encouraged at work. We are dedicated to encouraging a culture of inclusion and collaboration. 

The Gaithersburg site offers various amenities to help boost efficiency and help keep our employees happy and healthy. This includes a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, full-service cafeteria, and copy center. This is where you’ll find newly-designed, activity-based workspaces to suit a variety of working styles while strengthening collaboration between teams.

The Sr. Marketing Manager, NPP/DTC - CALQUENCE – will be responsible for contributing to both NPP/DTC strategy and execution. This includes all media strategy, digital strategy, and creative execution across multiple indications. These indications represent a significant opportunity in a complex and competitive environment. You will play a critical role in shaping digital activities and assets, long term strategic planning, and executing a robust DTC plan across digital, TV and other non-personal channels for patients.  The role will require effective collaboration with numerous cross functional stakeholders including Insights/Analytics, commercial support teams, compliance, regulatory, training, sales, and corporate affairs.  

Typical Accountabilities:

• Strategy and insights: Generate actionable insights; develop integrated both NPP/DTC strategies, messaging, and omnichannel/AI-enabled plans that feed the overarching hematology brand strategy. 
• Tactical planning and execution: Build and execute digital and media plans across both NPP/DTC for all indications, including launches; manage end-to-end campaign activation and optimization. 
• Video/TV leadership: Collaborate and assess DTC video strategy and execution across linear and connected TV, integrating with broader media plans. 
• Analytics and optimization: Define success metrics, monitor performance, and optimize targeting, reach, and creative; translate results into clear recommendations for future plans and business reviews. 
• Cross functional collaboration: Partner with Brand Leads, Sales Leadership, Field, and MLR to ensure plans align with business goals and meet review requirements; engage Legal, Regulatory, and Compliance to ensure compliant execution. 
• External engagement: Collaborate with patient support groups, Corporate Affairs, and other patient related organizations to ensure patient centric programs and market shaping activities. 
• Capability building: Identify and prioritize new capabilities critical for launch and future success (e.g., advanced analytics, omnichannel orchestration); develop and implement integration plans. 
• Communication & Planning: Set clear priorities and standards; lead cross functional teams and influence without authority; provide timely feedback to internal colleagues and agency partners; ensure accountability and remove roadblocks. 
• Stakeholder and agency management: Lead internal/external stakeholder alignment; manage agency relationships, workflows, and budgets to deliver on objectives. 
• Leadership communications: Develop and deliver key brand presentations and contribute to sr. leadership reviews  

Essential Requirements:

• Bachelor’s Degree in relevant field 
• 2+ years’ experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, market research/analytics, strategic planning 
• Available to travel up to 30%  Effective communication and cross functional collaboration skills  Driven to be proactive, strategic and innovative  Ability to manage multiple complex projects  Demonstrated ability to lead without authority 
• Adapt to changing dynamics in a competitive marketplace with agility and effectiveness 
• Comfort operating in a highly regulated environment and industry 
• Possess strong business insight skills, as role is responsible for managing multiple program budgets, timelines, process and procedures 
• High ethical standards and personal integrity 

Preferred:

• MBA in relevant field 
• Oncology experience –highly preferred 
• Proven experience in pharmaceutical and/or healthcare industry with experience in one or more of the following: NPP / DTC marketing, HCP digital, market research/analytics, strategic planning 
• Understanding of U.S. Oncology landscape including Community oncology and Hospital oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders   
• In-depth Marketing experience (developing brand strategy, performing positioning, messaging, segmentation, targeting, managing ad agency, providing direction on annual budget planning) 
• Experience across multiple promotional channels (Personal, Non-Personal and Digital, Patient marketing) 
• Launch, management, and customer-facing experience 
• Experience working in commercial alliance/partnership’ environment.