Location(s):
MexicoCity/Cities:
MexicoTravel Required:
26% - 50%Relocation Provided:
NoJob Posting End Date:
março 10, 2026Shift:
Job Description Summary:
At The Coca-Cola Company, passion points create connection. Our mission is simple yet powerful: refresh the world and make a difference.
We are seeking a Senior Manager, EPICS – LATAM to support the execution and delivery of EPICS assets, partnerships, and experiences across the region. This role is hands-on, execution focused, and critical to ensuring high quality activation of entertainment, influencer, cultural, and sports initiatives.
The ideal candidate is a strong operator with cultural curiosity, experienced in managing partnerships, events, and experiential marketing initiatives, and eager to grow within a regional EPICS organization.
What You’ll Do for Us
EPICS Activation & Delivery
Execute EPICS initiatives and activations aligned to regional strategy and brand priorities.
Support delivery of music, entertainment, influencer, cultural, and sports platforms.
Ensure flawless execution of rights, assets, and experiences across touchpoints.
Partnership & Stakeholder Coordination
Manage daytoday relationships with partners, agencies, creators, and rights holders.
Coordinate with Procurement, Legal, Media, and IMX teams to support contracting and execution.
Track deliverables, timelines, and dependencies across initiatives.
Performance Tracking & Learning
Support measurement of activation effectiveness, including brand, engagement, and business KPIs.
Capture learnings and contribute to best practice documentation and playbooks.
Identify opportunities to improve execution quality and efficiency.
Integration & Collaboration
Coordinate with Frontline teams and Bottlers to support local activation.
Ensure EPICS initiatives are integrated into IMX, Media, and Social plans.
Support liftandshift of successful executions across markets.
Requirements & Qualifications
Bachelor’s degree required.
7–9+ years of experience in experiential marketing, partnerships, entertainment, influencer marketing, or related fields.
Experience supporting regional or multimarket initiatives.
Strong organizational and project management skills.
Ability to work effectively in fast-paced, cross-functional environments.
Passion for culture, entertainment, and brand experiences.
Fluent English required; Spanish or Portuguese preferred.
What We’ll Do for You
HandsOn Experience: Build deep executional expertise in EPICS and cultural marketing.
Exposure: Work closely with Directors and senior leaders across LATAM.
Career Path: Clear progression toward Director level EPICS leadership.
Purpose Driven Work: Help create experiences that connect brands with people and culture.
Skills:
Agile, Agile, AI Concepts, Audience Engagement, Brand Growth, Brand Strategy, Creative Strategies, Customer Relationships, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Ideas Generator, Influencer Marketing, Marketing Initiatives, Marketing Strategies, Market Segmentation, Negotiation, Omnichannel Interactions, organization, Portfolio Strategies, Revenue Growth Management, Social Media, Storytelling {+ 2 more}Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.