Senior Manager, Digital Growth and Customer Strategy

Mandatory Reference Checking Scheme (“MRC”) for Hong Kong

The Mandatory Reference Checking Scheme is a framework to facilitate Authorized Institutions (“AIs”) to bilaterally obtain reference information during their recruitment process for certain positions, such that misconduct information in an individual’s previous employments can be provided to AIs to inform their employment decisions.

For information related to MRC Scheme, “Frequently Asked Questions for In Scope Individuals” is published by HKAB/Industry Guidelines (https://www.hkab.org.hk/en/home) or further information will be available upon request, if it is applicable to the position(s) applied.

Country of Location:

China Hong Kong

Job Responsibilities:

• Implement effective digital growth initiatives and campaigns to grow customers omni- channels. Manage projects and marketing campaigns to acehive business goals, and thus revenue for Mass and CITICfirst segments.
• Manage projects under agile methodology with personalized customer journey and maximize customer profitability across channels; yet comply with regulatory requirements, controls and procedures.
• Drive customer engagement initiatives to achieve PPC and AUM.
• Manage and monitor P&L and A&P budget.
• Manage business reporting and campaign effectiveness evaluation.
• Handle projects to optimize portfolio quality.
• Manage new initiatives covering digital asset management and content management system (CMS).
• Handle customer enquiry from branch or telemarketing channels.
• Support frontline and adhere to anti-money laundering and counter terrorist financing controls in accordance with regulatory standards and CNCBI policies.
• Demonstrates initiative to go beyond the normal routine and look for new ways to add value.

Requirements:

• Preferably a Degree holder or equivalent.
• Minimum 5 years of experience in banking, sales and marketing, digital business development.
• Experience in segment portfolio growth, online acquisition and digital usage experience will be an advantage.
• Good knowledge of segment management, customer proposition, fintech trend and development.
• Experience in digital project management.
• Ability to analyze data then formulate appropriate and effective customer strategy plans to achieve customer growth targets.
• Knowledge in bank operating and frontline sales.