With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.
Job Summary
The Senior Manager: Data Analytics (Digital, Media & Performance) leads the execution of advanced analytics strategies that optimise digital and media performance across all marketing channels. This role transforms data into actionable insights that inform strategic decisions, improve ROI, and enhance customer acquisition and engagement. Operating within a digitally enabled marketing ecosystem, the role ensures robust measurement frameworks, attribution models, and performance dashboards are embedded to drive continuous improvement and deliver business impact.Job Description
Key Accountabilities:
Digital & Media Performance Management
Monitor and analyse performance across paid search, social, display, video, and affiliate channels.
Identify optimisation opportunities to improve return on ad spend, conversions, and engagement.
Measurement Frameworks & Attribution
Design and implement attribution models and scorecards to assess campaign impact across touchpoints.
Establish pre-campaign targets and post-campaign analysis (PCA) to evaluate effectiveness.
Dashboarding & Reporting
Develop real-time dashboards and weekly performance reports for leadership and stakeholders.
Present insights in a clear, actionable format to guide strategic decisions.
Testing & Optimisation
Lead A/B and multivariate testing strategies across media and digital experiences.
Analyse test results to validate hypotheses and inform optimisation strategies.
Cross-Functional Collaboration
Partner with media agencies, finance, and digital product teams to align on KPIs and performance goals.
Facilitate forums for sharing insights and driving continuous improvement.
Data Quality & Governance
Ensure data integrity through robust tracking and governance protocols.
Maintain compliance with organisational and regulatory standards for data management.
Research & Insights
Collaborate with research teams for monthly deep dives into macro, micro, and campaign trends.
Integrate insights into performance strategies to anticipate market shifts.
Education & Qualifications:
Bachelor’s Degree, Advanced Diploma, or B Tech [NQF 7]
Field of Study: (Preferred):
Marketing
Data Analytics
Work Experience:
5 - 12 years experience in data analytics, including a track record of 3 years in a people management position.
Exposure to process design, optimisation, quality management, customer centricity, technology and data-driven decision-making is preferred.
Proven success in analysing multi-channel campaigns and delivering actionable insights.
Hands-on experience with analytics platforms
Familiarity with media measurement tools and financial performance integration.
Experience collaborating with agencies and cross-functional teams.
Competencies:
Leadership Competencies:
Strategic Thinking
Business Acumen
Communication
Influence
Leadership
Delivering Results
Adaptability
Collaboration
Decision-Making
Knowledge & Skills:
Operational planning and execution
Process optimisation and service design
Customer experience management
Performance measurement and reporting
Governance and compliance
Digital tools and platforms
Data analysis and insight generation
Team leadership and development
Advanced expertise in digital analytics, media measurement, and performance marketing.
Strong understanding of attribution modelling and customer journey analysis.
Proficiency in data storytelling and translating complex datasets into actionable insights.
Commercial acumen to link media performance with revenue, margin, and acquisition KPIs.
Education
Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.
Absa Bank Limited reserves the right not to make an appointment to the post as advertised