KONE is a global leader in the elevator and escalator industry: our job is to make the world’s cities better places to live. At KONE, our mission is to improve the flow of urban life. As a global leader in the elevator and escalator industry, KONE provides elevators, escalators, and automatic building doors, as well as solutions for maintenance and modernization, which add value to the life cycle of any building.
Commercial & Operations ensures we are the most competitive in each of our businesses, throughout the lifecycle. We do this through a step change in value creation for all our stakeholders and enabling success for our Areas and frontlines. Commercial and Operations has a crucial role in helping KONE to be faster, nimbler, helping our frontlines to serve our customers better than any other company in the industry.
We are looking for an experienced and result-driven
Senior Manager, Customer Channel Development
to lead the vision, governance and evolution of KONE’s public websites and marketing technology ecosystem.
The role requires a blend of technical expertise, strategic thinking, and stakeholder management, offering the opportunity to shape the digital presence and technology ecosystem of KONE. You will ensure the marketing technologies are well integrated with our digital marketing activities and marketing performance measurement, to deliver high‑performing and scalable digital experience that strengthens KONE’s brand positioning, drives commercial outcomes and enables future‑ready innovation.
The position reports to the Head of Customer Strategy & Channels, Marketing, is located in Espoo, Finland, and is offered as a permanent role.
About the role
This strategic leadership position is responsible for KONE’s global public web channel, setting the overall vision, governance framework, and standards while balancing global consistency with local market needs. The role leads the end‑to‑end renewal of KONE’s public websites across all markets by establishing clear direction, priorities, ways of working, and by facilitating strong cross‑functional alignment. Operational execution is carried out by specialized content, technical, analytics, design, publishing, and deployment teams, with this role ensuring cohesion, quality, and strategic clarity across all streams.
In addition, the role holds business ownership for the Adobe AEM content management system (CMS) and core marketing technology platforms, including digital asset management (DAM) system, web analytics, marketing automation and event platform, ensuring they effectively support scalable, high‑quality content operations and future‑ready digital experiences.
Key Responsibilities
Public web strategy and governance
Own the vision, governance model, and long‑term roadmap for the global public web ecosystem.
Define and maintain global standards for structure, templates, components, accessibility, SEO, and user experience.
Balance global consistency with local flexibility across markets.
Ensure clear governance, decision‑making, and cross‑functional alignment.
Public website renewal leadership
Lead the multi‑year public website renewal program across design, content, technical, analytics, and deployment streams.
Provide strategic direction, prioritization, and scope management.
Drive adoption of scalable architecture, customer‑centric design, and future‑ready capabilities.
Monitor risks, dependencies, and program outcomes.
Act as the central connector across Marketing, Communications, Brand, Businesses, IT, Areas, and frontline teams.
Translate business needs into actionable direction for content, design, technical, analytics, and rollout teams.
Strengthen alignment between global‑local teams and support market readiness.
Business ownership of CMS and Martech platforms
Serve as business owner for Adobe AEM, DAM, marketing cloud, and event platform.
Define and maintain functional roadmaps and platform operating models.
Partner with IT and vendors on enhancements, integrations, and platform operations.
Support global content operations, publishing workflows, and market enablement.
Integrate marketing technologies with marketing performance tracking and digital campaign activation to improve overall marketing effectiveness.
Analytics and digital performance
Set the measurement strategy, KPIs, and analytics governance for the public websites.
Collaborate with analytics and technical teams to evolve insight capabilities.
Use data to drive prioritization, optimization, and user‑centric improvements.
Customer experience & innovation
Champion customer‑centric design, experimentation (e.g., A/B testing), and personalization.
Drive the exploration and adoption of AI/agentic tools for web optimization and experience.
Ensure continuous improvement and innovation across the digital ecosystem.
Success Measures
Effective governance and consistent execution across global and local websites.
Measurable improvements in website performance, engagement, and conversion.
Successful delivery of renewed websites through scalable rollout models.
High adoption and satisfaction with CMS and other Martech platforms.
Improved customer experience, brand consistency, and digital channel maturity.
Requirements for the role
10–15 years of experience in digital leadership, web management, digital product ownership, and marketing technology.
Proven track record leading large‑scale website transformations in global or multi‑market environments.
Demonstrated leadership in matrix organizations with complex stakeholder landscapes.
Outstanding skills in managing stakeholders and effectively influencing outcomes.
Ability to define vision, set governance, and drive alignment across diverse teams.
Strong experience with enterprise CMS platforms, ideally Adobe AEM.
Solid understanding of web analytics, SEO, accessibility, content governance, and UX.
Experience with advanced MarTech platforms (DAM, event mgmt., marketing automation/cloud).
Familiarity with A/B testing, experimentation frameworks, and personalization engines.
Exposure to AI‑driven or agentic tools supporting content workflows or CX enhancements.
B2B or industrial sector experience.
What we offer
Competitive salary and benefits.
Opportunities for professional growth.
A dynamic, collaborative environment with global impact.
The chance to shape how our brand and content come to life across markets.
Professional and collaborative team dedicated to company values.
Ready to join our flow?
For additional information about the position, please contact the Hiring Manager, Maggie Leinonen, Head of Customer Strategy & Channels / Marketing, during the call times March 12th or March 16th from 12:00 to 13:00 (EET).
If you see that you have the experience and qualities to be successful in this role please submit your application including CV and Cover letter via Careers-site by March 18th 2026.
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At KONE, we are focused on creating an innovative and collaborative working culture where we value the contribution of each individual. Employee engagement is a key focus area for us and we encourage participation and the sharing of information and ideas. Sustainability is an integral part of our culture and the daily practice. We follow ethical business practices and we seek to develop a culture of working together where co-workers trust and respect each other and good performance is recognized. In being a great place to work, we are proud to offer a range of experiences and opportunities that will help you to achieve your career and personal goals and enable you to live a healthy and balanced life.
Read more on https://careers.kone.com/en/