Senior Manager Corporate Affairs Communications & Campaigns

KEY RESPONSIBILITIES 

Editorial leadership: Writing, storytelling and narrative craft 

• Work closely with the corporate campaign lead to ensure the editorial core of the campaign is strong, coherent and compelling.  

• Lead the identification, development and refinement of compelling stories that bring AstraZeneca’s corporate narrative, strategy and impact to life.  

• Shape stories from concept to final output, crafting narratives that are clear, engaging and aligned to our tone of voice and brand.  

• Act as a multimedia storyteller, determining the right format (written, visual, video, digital, social, longform, shortform) and the right channel for each story.  

• Use insights, research and analytics to refine storytelling approaches and improve content relevance and impact.  

• Work with digital communications colleagues to ensure storytelling is optimised for platform behaviour, audience needs and content performance trends.  

• Provide editorial leadership across the Corporate Brand & Reputation agenda, ensuring narrative consistency and quality across all materials and markets. 

• Maintain strong awareness of emerging editorial, multimedia and storytelling formats and bring innovative approaches into AstraZeneca’s corporate communications. 

Ownership of corporate narrative, voice and core communications materials 

• Own and continuously evolve AstraZeneca’s corporate narrative, key messages and tone of voice. 

• Lead quarterly updates to the AstraZeneca Speaker Kit and ensure global understanding, use and consistency. 

• Maintain and improve all corporate messaging and narrative assets, ensuring they are accurate, compelling and tightly aligned to business priorities. 

• Drive enterprise-wide uptake and adherence to the corporate narrative, partnering with communicators across global, regional and market teams. 

• Act as a guardian of AstraZeneca’s editorial standards, ensuring clarity, accuracy and consistency across corporate materials. 

Reputation risk, issues & crisis communications  

• Support the delivery and coordination of elements of the reputation risk, issues and crisis communications programme, helping maintain readiness and consistent ways of working. 

• Contribute to issues and crisis materials (holding statements, reactive lines, Q&As, scenario content) with speed, precision and calm judgement. 

• Bring strong external awareness and media understanding to anticipate how narratives may develop and how communications will land with stakeholders. 

• Partner with relevant colleagues to ensure clear escalation routes, aligned messaging and effective crossfunctional coordination when reputational risk increases. 

Partnership across regions and markets: collaboration and relationship building 

• Build trusted relationships with regional and market communicators, working as a collaborative partner who enables delivery and shares best practice. 

• Partner with global, regional and market teams to support highquality, creative and accurate communications outputs, ensuring global alignment while enabling appropriate local nuance. 

• Influence without authority in a matrixed environment, aligning stakeholders, navigating tradeoffs and keeping work moving at pace. 

• Foster a positive team culture through proactive communication, reliability and a “one enterprise” mindset. 

AIenabled, digital and insightdriven ways of working 

• Use AI tools thoughtfully to accelerate first drafts, generate options and ideas, refine messaging, synthesise inputs and improve speed and quality of delivery, while applying strong editorial judgement and accountability for final outputs. 

• Use AI to support risk spotting (e.g., summarising signals, scanning patterns, stresstesting messaging) and to improve decisionmaking on where to focus time for highest impact. 

• Use digital measurement and analytics to track performance and optimise content and channel choices; turn insights into clear actions. 

• Manage and continuously improve use of communications technologies and tools that support campaign delivery and team efficiency. 

• Support the delivery of research and insight activity, using findings to sharpen narrative, messaging and audience relevance. 

KNOWLEDGE AND EXPERIENCE 

• Significant communications experience (typically 8+ years) in a fast-paced, global inhouse or agency environment.  

• Demonstrated excellence in writing, editing, storytelling and narrative development.  

• Experience creating multimedia storytelling content and choosing appropriate formats and channels for different narratives.  

• Experience working with global and regional teams in a matrixed organisation.  

• Strong understanding of digital communications, content formats and analytics.  

• Experience with issues/crisis communication is an advantage.  

• Experience in pharma or another highly regulated sector is desirable. 

CAPABILITIES AND BEHAVIOURS 

• Exceptional writing, editing and narrative development skills; strong editorial judgement.  

• Ability to identify, hone and articulate compelling stories that resonate across markets and channels.  

• Strong multimedia storytelling capability, with a good eye for format, structure and channel suitability.  

• Clear, confident communication and influencing skills; able to collaborate effectively across teams and geographies.  

• Sound judgement, especially when shaping materials in sensitive or high-pressure contexts.  

• AI and digital fluency: ability to use AI tools to enhance story development, drafting and insight generation responsibly.  

• Strategic, proactive and curious; brings external thinking and innovation into storytelling approaches.  

• High integrity and discretion; handles confidential information appropriately.  

• Comfortable operating in a fast-paced, dynamic and matrixed environment; able to manage multiple priorities and complex projects with high quality and reliability.