Senior Manager, Content Strategy

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

When you’re part of Thermo Fisher Scientific, you’ll do challenging work, and join a team that values performance, quality and innovation. As part of a successful, growing global organization you will be encouraged to perform at your best. With revenues of more than $40 billion and the largest investment in R&D in the industry, we give our people the resources and chances to create significant contributions to the world.

Discover Impactful Work:

This position operates within the Marketing Operations team. It will lead the content strategy globally for LPG. It has a specific mandate for AEO (Answer Engine Optimization) readiness.

A day in the Life:

Your role involves turning LPG’s technical and scientific information into clear stories aligned with our goals. You will manage organic social to expand these stories’ reach. You will create a scalable production and governance system for high-quality global content. You will measure important factors like discoverability, demand, and return on investment.

Content strategy & AEO readiness

• Lead the global content strategy to ensure AEO readiness for answer engines.
• Define an intent‑led content architecture and templates.
• Develop and implement a strategic narrative strategies aligned with personas, buyer journeys, and regional priorities.
• Lead the organic social strategy to amplify strategic storytelling and support AEO readiness.

Cross‑functional alignment & governance

• Represent LPG within the corporate content strategy team by ensuring the group’s priorities, audience nuances, and scientific/regulatory requirements appear in enterprise content strategy and roadmaps.
• Develop a customer-centric, storytelling mentality across the global marketing organization. Focus especially on Global and Regional Market Development (GMDs/RMDs).
• Lead the strategy and development of cross‑group campaigns that span LPG audiences—define the campaign narrative and amplification plan.

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Measurement & optimization

• Identify key indicators and dashboards for discoverability, engagement, and return on investment

Keys to Success:

Experience

• 8–10+ years in B2B content strategy, including leading division level content programs.
• Experience building content operating models (governance, workflows, tooling) across regions; life sciences or technical domain exposure preferred.

Knowledge, Skills, Abilities

• Expertise in intent‑led content planning, editorial excellence, and narrative development; strong grasp of structured content/metadata and machine‑readable patterns for AEO.
• Adept at leading collaborators across multiple areas (product/portfolio, legal/compliance, regional marketing, corporate channels) and facilitating change.
• Analytical and passionate about quality; turns insight into playbooks and scalable improvements.

Benefits

We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!