Position Summary
As Senior Brand Manager, you will lead the go-to-market strategy for product launches and brand campaigns, ensuring every introduction reflects Well People’s commitment to high-performance, plant-powered, multi-functional makeup and skincare essentials.
You will shape launch and campaign strategies from insight to execution—bringing together Well People’s brand superpowers (clean, plant-powered, derm-developed formulas), storytelling, and community to create meaningful brand moments across channels. From concept to shelf to social, you will ensure campaigns are cohesive, educational, and commercially impactful—while staying true to Well People’s mission to raise the standard for clean beauty. You are deeply product-obsessed—excited to translate ingredient innovation, formula performance, and real consumer needs into launches that feel both purposeful and irresistible.
This role sits at the intersection of brand strategy, product innovation, creative development, and execution, helping define how Well People shows up consistently and credibly across consumer touchpoints and retail environments.
As part of the e.l.f. Beauty family, you’ll move at e.l.f. speed—combining entrepreneurial thinking with operational excellence to help drive the next phase of Well People’s growth.
You’ll play a key role in shaping how Well People shows up in the world—partnering across teams to ensure our launches, storytelling, and brand moments reflect both our mission and the evolving needs of our community.