Senior Manager, Brand Marketing – UGG
At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
COME AS YOU ARE
We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.
The Role:
As Senior Manager, Brand Marketing UGG you’ll lead the go-to-market and integrated planning process for the EMEA team, delivering a consistent brand strategy and creative vision across the region. You’ll drive owned channel executions, act as a conduit between global and regional marketing teams, and support the Senior Director of Marketing. This is your opportunity to shape the brand’s presence, inspire innovation, and foster collaboration across multiple markets.
Your Impact:
- Lead the go-to-market process for the EMEA marketing organization, aligning closely with global marketing and regional stakeholders
- Guide the marketing team through end-to-end integrated planning, setting seasonal product strategies, budgets, objectives, and KPIs
- Utilize consumer insights to provide strategic direction at country level
- Support the brand team in delivering innovation across owned channels, ensuring creative executions are globally aligned and locally relevant
- Foster a culture of collaboration among regional marketing leads and product/merchandising teams
- Build strong relationships with global marketing and insights teams to ensure strategies meet regional needs
- Lead EMEA input into global campaigns and direction
- Partner with DTC teams to ensure commercial needs are met through retail and eComm activations
- Ensure brand consistency and best-in-class consumer journey mapping for all brand activations
- Take a leadership role in budget management, consumer insights, strategic planning, and feedback to global teams
Who You Are:
- A team player, who thrives working in a cross functional collaborative environment
- Positive attitude, thrives in fast-paced environments, and able to manage change and ambiguity
- Strategic thinker who translates objectives into actionable initiatives
- Confident communicator with strong influencing skills
We would Love to Hear from People with:
- Substantial experience in marketing / digital marketing leading teams
- Footwear / Fashion / Beauty lifestyle experience is highly beneficial
- Excellent understanding of fashion culture
- Experience with global / regional, omni-channel, matrixed teams across multiple markets
- Customer-focused mindset with a track record of improving customer experiences
- Ability to balance long-term strategic planning with day-to-day execution
- Proven leadership skills with the ability to motivate, inspire, and influence teams and senior management
- High competency in budget management, aligning investment strategy to business objectives
What We Will Give You:
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
- Hybrid & Flexible Working Environment
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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