Senior Manager, Account-Based Marketing (ABM), EMEA

AVEVA is creating software trusted by over 90% of leading industrial companies.

Job Title: Senior Manager, Account-Based Marketing (ABM), EMEA

Location: London, UK - Hybrid (50% working time at the office)

Employment Type: Full-time, permanent

The job

We are looking for a strategic and execution-focused ABM Practitioner to design, scale, and execute Account-Based Marketing plans across selected accounts in EMEA.

This role sits at the core of our integrated marketing engine—partnering closely with sales, industry marketing, and our ABM CoE to run workshops, build content and activate high-value target accounts and drive measurable pipeline and revenue impact.

You will lead the end-to-end ABM strategy across priority accounts, translating account insights into highly personalized, multi-channel engagement programs that accelerate deal velocity and unlock new business growth.

If you thrive in a fast-paced, matrixed SaaS environment and are passionate about connecting strategy, data, and execution to drive business outcomes, this role is for you.

You will join a highly collaborative EMEA marketing organization where marketing plays a central role in driving company growth. This is an opportunity to work with talented colleagues across the globe, shape regional marketing strategy, and deliver programs that directly impact pipeline and revenue.

Key responsibilities

• Define and lead the EMEA ABM strategy aligned to priority industries, target account lists (TAL), and growth objectives
• Partner with sales leadership and industry teams to identify, prioritize, and validate high-value target accounts
• Design and execute personalized, multi-channel ABM programs across digital, events, content, and sales-led engagement
• Orchestrate cross-functional teams (sales, campaign marketing, partners, SDRs/LDRs, digital) to ensure coordinated account engagement
• Embed ABM into integrated industry campaigns to maximize impact
• Drive marketing-sourced and marketing-influenced pipeline within target accounts
• Accelerate deal progression and increase win rates through targeted engagement strategies
• Align closely with sales on account plans, opportunity strategies, and pipeline priorities
• Lead management on targeted accounts
• Leverage data and insights (CRM, intent data, account intelligence) to inform targeting, messaging, and engagement strategies
• Track and report ABM performance across engagement, pipeline, and revenue metrics
• Continuously optimize programs based on performance insights and feedback loops with sales
• Act as the ABM subject matter expert within EMEA marketing
• Partner with global ABM and campaign teams to align strategy and share best practices
• Enable and support regional teams to adopt and scale ABM approaches

• Measurable contribution to marketing-sourced and influenced pipeline
• Increased engagement and progression across target accounts
• Strong sales alignment and adoption of ABM programs
• Scalable ABM frameworks embedded into industry campaigns and GTM motion

Essential requirements

• Proven experience in Account-Based Marketing within B2B SaaS or enterprise software
• Strong track record of driving pipeline and revenue outcomes
• Experience working in complex, matrixed, global organizations
• Deep understanding of full-funnel marketing and sales alignment
• Ability to translate data and insights into actionable strategies
• Strong stakeholder management and cross-functional collaboration skills
• A proactive, ownership-driven mindset with a focus on execution and outcomes

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more: https://www.aveva.com/en/about/careers/

UK Benefits include:  

Flexible benefits fund, emergency leave days, adoption leave, 28 days annual leave (plus bank holidays), pension, life cover, private medical insurance, parental leave, education assistance program.

It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.

Find out more: aveva.com/en/about/careers/benefits/

Hybrid working

By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.

Hiring process

Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

Find out more: aveva.com/en/about/careers/hiring-process

About AVEVA

AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life – such as energy, infrastructure, chemicals, and minerals – safely, efficiently, and more sustainably.

We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/

Find out more: aveva.com/en/about/careers/

AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check.  Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.

AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business.  AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.