Senior Lead – Brand & Social

About the opportunity

We’re looking for a visionary leader to own the intersection of global brand strategy and social excellence. As the Senior Lead: Brand & Social, you will be the architect of our identity and the conductor of our social presence. You’ll be responsible for ensuring that our brand strategy is seamlessly translated into high-impact social content that drives cultural relevance and measurable growth. You’ll act as a brand guardian while staying deeply operational, managing the team that turn strategy into "shippable" social moments that build trust and community.

In this role you will

• Define the brand-social ecosystem: Build a unified strategy where the global brand narrative fuels our social channels, and social insights inform our long-term brand evolution.
• Lead Global Brand Campaigns: Act as the strategic engine for brand-led campaigns across the entire marketing org. Ensure campaigns are insight-led, culturally resonant, and creatively world-class.
• Lead social-first activation: Own the end-to-end execution of our global social media presence. You’ll transform our positioning into a vibrant, always-on engine of content, community engagement, and cultural commentary.
• Architect brand identity & culture: Evolve N26’s Cultural framework, identifying where the brand should play in the zeitgeist and how we show up authentically on platforms like TikTok, Instagram, and LinkedIn.
• Drive strategic excellence: Lead the strategic roadmap for brand campaigns and social-first activations, ensuring every piece of content is high-quality, on-brand, and designed to break through the noise.
• Manage & measure impact: Define the KPIs for brand health and social performance. You’ll rigorously interpret data to prove how brand sentiment and social engagement drive business value.
• Scale global storytelling: Develop frameworks for brand messaging and social content that can be localized across markets while maintaining a consistent, world-class personality.
• Manage & measure impact: Define the KPIs for brand health and social performance. You’ll rigorously interpret data to prove how brand sentiment and social engagement drive business value.
• Champion brand thinking: Work across Product, Growth, and Creative teams to ensure the brand’s soul is felt at every customer touchpoint, from the app interface to a viral tweet.

Background & Skills

What you need to be successful:

• 9+ years of experience leading brand and social teams. You have a track record of building "talked-about" brands in fintech, tech, or high-growth consumer sectors.
• A social-native strategist: You understand that social is the primary driver of modern brand equity. You know how to build a community, not just a following.
• Brand governance at scale: Proven experience owning brand identity, and global strategy in a fast-paced, cross-functional environment.
• Expert brief-writer: You can distill complex business goals into simple, provocative creative briefs that inspire social-first thinking.
• Analytical & outcome-oriented: You are comfortable with brand-lift studies and social analytics, using data to defend "bold" creative bets to senior leadership.
• Leadership & coaching: Experience managing diverse teams, fostering a culture of curiosity and commercial accountability.

Traits

• Strategic and structured — comfortable operating at the intersection of brand, product, and growth.
• Analytical and outcome-driven: focused on metrics, ROI, and measurable impact.
• Globally minded, culturally fluent, and customer-centric.
• Collaborative — able to work across functions without micromanaging creative execution.
• Proactive, curious, and comfortable challenging the status quo.
• Bias for action and delivery while maintaining strategic clarity.

What’s in it for you:

• Accelerate your career growth by joining one of Europe’s most talked about disruptors 🚀.
• Employee benefits that range from a competitive personal development budget, work from home budget, discounts to fitness & wellness memberships, language apps and public transportation. 
• As an N26 employee you will have access to a Premium subscription on your personal N26 bank account. As well as subscriptions for friends and family members.    
• Additional day of annual leave for each year of service.  
• A high degree of autonomy and access to cutting edge technologies - all while working with a friendly team of peers of diverse nationalities, experiences, and backgrounds. 
• A relocation package with visa support for those who need it.

Who we are

N26 has reimagined banking for today’s digital world. Technology and design empower everything we do and it’s how we are building the global banking platform the world loves to use.

We've eliminated physical branches, paperwork, and hidden fees for an elegant digital experience and supreme savings. Giving people the power to live and bank their way is what gets us out of bed in the morning and inspires the work that we do. 

We are headquartered in Berlin with offices in multiple cities across Europe, including Vienna and Barcelona, and a 1,500-strong team of more than 80 nationalities.

Sounds good? Apply now for this position.

Do you see yourself thriving in this role? We’d love to see your application even if you don’t meet 100% of the criteria. You may just be the right fit for this or other roles!

Equal opportunities for all

At N26, we believe our strength lies in our people and the varied perspectives they bring. We strive to build diverse teams that drive innovation and business success. We actively seek talent from all backgrounds and welcome applications from all genders, cultures, sexual orientations, abilities, neurodiversities, and ages.

We are committed to providing an excellent and accessible candidate experience. If you require any accommodations to make this process work for you, please let us know. We’re here to support you!

Discover more about Diversity & Inclusion at N26: https://n26.com/en-eu/diversity-and-inclusion