CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression.
We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities.
We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary.
Purpose of Position
- CASETiFY is seeking a data-savvy Global (Senior) Influencer Marketing Manager to spearhead our creator partnerships worldwide. This role combines deep cultural fluency in Western markets with strong analytical capabilities to drive full-funnel influencer marketing initiatives.
- The ideal candidate will be operationally excellent with the ability to lead and scale our UGC and gifting programs globally. This role is high-volume and process-heavy, requiring strong operational rigor, speed, and systems management to execute creator partnerships at scale. They thrive in fast-paced environments, can build and optimize workflows for efficiency, and have experience managing agency/vendor relationships alongside in-house execution. While the initial focus is on UGC and gifting operations, the role may expand in scope as the influencer marketing function grows.
Job Description
Overall responsibility
- Lead global influencer strategy with particular emphasis on US market trends and Western pop culture movements
- Lead and mentor a team of influencer marketing professionals, fostering an environment of growth, collaboration, and excellence in execution
- Own influencer marketing budget allocation and ROI measurement across markets
- Establish standardized processes and best practices for influencer partnerships across all regions
- Partner with cross-functional teams (Product Marketing, Creative, Social Media) on integrated campaigns
- Provide regular reporting on campaign performance, ROI, and EMV to stakeholders
- Contribute to overall influencer strategy as the scope of the role expands
UGC & Gifting Operations
- Lead end-to-end execution of UGC and gifting programs across all pillars (Agency, Artist, In-House)
- Build and manage scalable processes for high-volume creator outreach, product seeding, and content collection
- Develop and maintain systems for tracking, follow-up, and performance measurement across all gifting and UGC initiatives
- Ensure operational efficiency and speed across all creator touchpoints
- Manage relationships with external agencies and vendors supporting UGC and gifting efforts
- Oversee agency deliverables, timelines, and quality control
Requirement
- 5-8+ years experience specifically in influencer marketing/creator partnerships (agency or in-house)
- Proven track record of building and managing high-performing influencer marketing teams
- Proven track record managing high-volume, process-heavy programs (UGC, gifting, seeding, etc.)
- Strong operational and project management skills with ability to build scalable systems
- Experience managing agencies, vendors, cross-functional collaboration and stakeholder management
- Data-driven mindset with ability to track, measure, and optimize program performance
- Excellent organizational skills and attention to detail
- Strong communication skills and ability to work cross-functionally
- Ability to thrive in a fast-paced environment with multiple deadlines and competing priorities
- Bachelor's Degree in Marketing, Communications, or related field
- Excellent grasp of Gen Alpha, Gen Z and Millennial consumer behavior in Western markets