Senior Influencer Marketing Associate

Job Title: Senior Influencer Marketing Associate
Location: New York, NY (Hybrid)
Reports to: Director of Influencer 

About the Role

As the Senior Influencer Marketing Associate at Bubble, you will own the day-to-day execution and organization of our influencer program across both organic relationships and paid partnerships. Working closely as a strategic partner and right hand to the Influencer Marketing Manager, you’ll help ensure influencer initiatives run efficiently across seeding, campaigns, launches, and events while maintaining strong creator relationships.

This role requires a well-rounded understanding of how best-in-class influencer programs operate - from organic relationship building to paid partnership execution - and the ability to independently manage workflows while guiding junior team members and coordinators. While this role does not include direct people management, you will act as a day-to-day resource and leader when the manager is unavailable.

Duties and Responsibilities:

Your initial responsibilities include, but are not limited to:

Job Duties and Responsibilities:

65% — Influencer Program Execution & Relationship Support

• Own and manage day-to-day influencer marketing operations, including outreach strategy, gifting, campaign execution, briefing, contract coordination, content tracking, and communication across both organic and paid initiatives. 
• Serve as a primary point of contact for a segment of influencer partners and agencies, maintaining strong, timely, and professional relationships.
• Drive ongoing partnership health by ensuring consistent follow-ups, proactive communication, and long-term relationship development.
• Oversee influencer tracking sheets, campaign documentation, and workflow organization to ensure accuracy and efficiency across the program
• Identify opportunities to improve internal processes, timelines, and operational efficiencies across influencer programs.
• Manage the influencer program calendar across organic and paid workstreams, aligning timelines with cross-functional partners and ensuring the team is resourced and prepared for upcoming moments.
• Guide and support coordinators and junior team members with daily execution, troubleshooting, and prioritization as needed.

25% — Reporting, Tools, & Research Support

• Pull and interpret weekly and monthly performance metrics, highlighting trends, opportunities, and recommendations.
• Deliver regular reporting — weekly, monthly, and ad hoc — on reach, engagement, content output, and ROI.
•  Ensure CreatorIQ dashboards are consistently updated and leveraged for campaign performance analysis and team visibility.
• Utilize CreatorIQ to monitor content performance, manage campaigns, analyze creator data, and provide actionable insights
• Conduct ongoing market research and competitive analysis to identify emerging creators, platform trends, and partnership opportunities.
• Provide recommendations that help refine creator selection, program strategy, and campaign effectiveness.

10% — Cross-Functional & Campaign Support

• Partner with internal teams (Social, PR, Brand Marketing, Creative) to help align influencer deliverables with larger campaign moments.
• Lead the development of influencer campaign plans, including creator selection, brief creation, and execution strategy, proactively pitching concepts and recommendations to the Influencer Marketing Manager for refinement and alignment. 
• Act as the operational lead on influencer activations, executing against the strategic vision set by leadership while managing timelines, logistics, and team coordination to bring programs to life
• Ensure campaign timelines remain on track and proactively flag risks or blockers.

Day-to-day Responsibilities:

• Oversee new outreach strategy and ensure consistent pipeline growth across priority creator segments.
• Maintain high organizational standards across trackers, communication logs, contracts, and campaign documentation.
• Ensure timely and thoughtful follow-ups with creators, including post-campaign relationship management.
• Monitor program health and proactively address gaps in outreach, engagement, or execution.
• Leverage CreatorIQ daily to monitor performance, identify emerging creator opportunities, and surface actionable insights that inform outreach strategy and relationship development. 
• Oversee both organic seeding initiatives and paid partnership execution from start to finish.
• Provide regular status updates to the Influencer Marketing Manager, flagging blockers within 24 hours.
• Act as a go-to resource for coordinators when questions arise regarding workflow or priorities.
• Maintain and evolve the influencer program calendar, proactively flagging conflicts, capacity constraints, and shifting priorities.

Weekly Tasks:

• Competitor analysis: Regularly review top-performing influencer partners for competitor brands in CreatorIQ and make sure we’ve connected with any relevant creators they’re working with, noting as such on the trackers.
• Provide recommendations to improve program effectiveness.
• Review creator pipeline and partnership status across campaigns.
• Surface new creator opportunities aligned with brand strategy.
• Provide performance insights and recommendations based on campaign results.
• Help prepare for upcoming launches and partnership activations.
• Ensure all active influencer initiatives are progressing according to timeline.

As Needed / Monthly Tasks:

• Support execution and optimization of paid partnerships, including communication, contracting, asset collection, and timeline management.
• Join cross-functional planning meetings to ensure influencer alignment with broader marketing initiatives.
• Assist with post-campaign recaps and performance storytelling.
• Oversee planning and coordination of PR mailers, send-outs, and creator event participation.

Qualifications:

• 3 years of experience in Influencer marketing or creator partnerships
• Strong working knowledge of both organic influencer relationship management and paid partnership execution
• Experience independently managing multiple campaigns or creator workstreams simultaneously
• Proficiency with influencer marketing platforms (ex: CreatorIQ) and performance reporting
• Highly organized with strong communication and project management skills
• Ability to guide junior team members without formal people management responsibility
• Passion for the beauty, skincare, and creator landscape Oversee planning