As Tracksuit's Senior Growth Marketing Manager (Paid + ABM), you'll own our demand generation programme end-to-end, from paid acquisition campaigns across LinkedIn, Google, and Meta to integrated ABM programmes that identify, engage, and convert our most important accounts across every market we operate in. You'll be the primary driver of scalable, data-driven customer acquisition through paid channels, with a sharp focus on ROI, efficiency, and building a predictable pipeline.
This is a dual-discipline role in the best sense. On one side, you'll run paid acquisition across LinkedIn, Google, Meta, and emerging channels, with a relentless focus on ROI and qualified pipeline. On the other, you'll build and run integrated ABM programmes that go well beyond digital, orchestrating campaigns across multiple touchpoints to reach and convert our most important accounts.
You'll need to move fluidly between performance marketing and account-based thinking, knowing when to cast wide and when to go deep. You'll also bring genuine fluency in AI tools and automation, using them to build smarter systems that compound performance over time rather than just running campaigns manually.
Success means building a scalable paid acquisition engine that drives qualified pipeline across ANZ, US, and UK, with clear visibility on ROI, CAC, and channel performance.