We are looking for an experienced, analytical Senior Growth Marketing Manager, Devices to help lead the go-to-market and growth strategy for a new Greenlight product. In this role, you will own the marketing strategy and execution to successfully bring a new product to market and drive early sales growth through customer acquisition, improved site engagement, and product alignment to marketing communication strategy. You will work with cross-functional partners across product, analytics, creative, and partnerships to test, learn, and scale what works.
This is a highly hands-on role for someone who thrives in a builder environment. You will develop and execute acquisition and growth strategies, run experiments across channels, and continuously optimize the customer journey to accelerate adoption. You’ll pull multiple levers from messaging and positioning to channel strategy, creative testing, partnerships, and lifecycle opportunities to drive measurable impact.
Our ideal candidate has experience launching and scaling new products or growth initiatives and is comfortable operating in ambiguity. You bring a strong ownership mindset, exceptional analytical rigor, and the ability to work cross-functionally to turn insights into action. Experience driving performance marketing programs across channels including paid social and search is valuable, but success in this role will come from your ability to think holistically about product growth and go-to-market strategy.
This role reports to the Director, Growth Marketing.