ABSA

Senior Growth Manager: 3rd Party and Affiliate Partnerships

Johannesburg Full time

Empowering Africa’s tomorrow, together…one story at a time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

Expand acquisition and revenue growth for Credit Cards and Loans through third‑party partnerships, affiliates, aggregators, and introducers. A commercially astute deal‑maker with deep market knowledge of affiliate and lead‑based acquisition models. Strong negotiator, analytically sharp, and comfortable holding partners — and internal teams — accountable for outcomes.

Job Description

This role owns the commercial model, partner economics, and performance governance of external acquisition channels — ensuring sustainable growth, controlled costs, and strong conversion outcomes. The role is a critical enabler of the Rev Ops model, bridging partner sourcing, commercial negotiation, operational execution, and performance tracking end to end.

Key Focus Areas

  • Third‑party acquisition strategy

  • Commercial negotiation and pricing

  • Partner onboarding and enablement

  • Cost and conversion optimisation

  • Daily revenue operations tracking

Key Activities

  • Identify, evaluate, and onboard new third‑party and affiliate partners for Credit Cards and Personal Loans.

  • Define and negotiate commercial models (CPA, CPL, revenue share) by product, segment, and channel.

  • Build and manage contracts in partnership with Legal, Risk, and Sourcing.

  • Lead internal investment requests required to onboard and scale partners.

  • Own third‑party performance governance, tracking lead quality, conversion, cost, and ROI.

  • Work with CVM and Sales to design targeted partner offers to improve conversion.

  • Actively optimise under‑performing partners or exit unviable relationships.

  • Drive daily and weekly Rev Ops performance reporting for external acquisition.

  • Support internal channels with insights on partner‑driven lead behaviour and conversion uplift opportunities.

Success Measures

  • Lead quality score

  • Conversion rate from third‑party leads

  • Cost per Acquisition (CPA)

  • Partner‑level ROI

  • Internal lead conversion uplift driven by partner insights

Key Collaborators

  • Sourcing & Procurement

  • Legal

  • Fraud Risk

  • Credit Risk

  • Sales Channels

  • Customer Value Management (CVM)

Education

Bachelors Degree and Professional Qualifications: Business, Commerce and Management Studies (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised