Senior Group Product Manager, Broker Experience

Summary

Spark is building toward a simple but ambitious goal: make Spark the broker’s daily operating system for enrolling beneficiaries—fast, compliant, and reliable—so agencies can grow without adding headcount.

As Senior Group Product Manager for the Broker Experience, you will own the end-to-end product strategy and execution for Spark’s broker-facing enrollment journey and the highest-leverage adjacent workflows that drive quality and throughput. This role is a combination of Product Leadership - managing a team and setting a strategy - as well as Individual Contributor work where you will roll up your sleeves and help execute against the roadmap. You’ll set crisp product principles (speed-to-enroll, fewer errors, less tab-switching, auditable compliance evidence), make hard tradeoffs across speed/compliance/outcomes, and ensure launches turn into adoption (“shipped” becomes “used and trusted”). 

You’ll sit at the intersection of Product, Engineering, Design, Compliance, Ops/Success, and GTM—turning messy, regulated real-world broker workflows into cohesive systems where evidence capture and quality are enforced by the product, not manual processes. You’ll also lead and develop two PMs in a true player/coach mandate (~50% IC product work, ~50% people leadership + strategy), raising the bar on discovery, specs, operating cadence, and outcome ownership across the squad. 

What You'll Do 

• Own the broker experience strategy end-to-end

  • Set the vision, strategy, and roadmap for Spark’s broker-facing experience across the enrollment journey (Plan Fit → Quote → Enroll) and the highest-leverage adjacent workflows that improve quality and throughput.
  • Establish crisp product principles for broker experience: speed-to-enroll, reduced tab-switching, lower error rates, and defensible compliance evidence.
  • Make hard tradeoffs across speed, compliance, and outcomes; align execs and cross-functional leaders on sequencing.

  Make telephonic-scale workflows feel unified and compliant

  • Drive a cohesive experience for telephonic brokers and agencies where “the chain of enrollment” is naturally captured as part of the workflow (what was asked, shown, said, and attested).
  • Partner with Compliance to bake the scorecard and policy requirements into broker workflows so quality is enforced by the product—not by escalating headcount.
  • Identify friction that causes compliance risk (missing SOAs, incomplete disclosures, unclear handoffs) and design product guardrails that prevent it.

  Lead and develop two PMs (and raise the bar for the squad)

  • Manage two PMs with clear ownership boundaries, strong execution habits, and high standards for product craft.
  • Coach PMs on discovery, stakeholder management in a regulated environment, and writing specs that hold up under compliance scrutiny.
  • Build a healthy operating cadence (goals, metrics, roadmap reviews, learning loops) while maintaining urgency.

  Own outcomes and measurement (not just shipping)

  • Define what success means in measurable terms (e.g., time-to-quote/enroll, conversion, error rate, compliance completion, misfit/RDR proxies where applicable, adoption of Spark as the primary workflow).
  • Instrument the product so we can learn quickly and make confident decisions (what’s working, what’s noise, what’s risky).
  • Ensure launches include rollout plans, enablement, and post-launch iteration so “shipped” becomes “used and trusted.”

  Partner deeply across the org

  • Engineering & Design: build coherent systems, not one-off screens.
  • Compliance: convert policy into product rails and auditable evidence capture.
  • Ops / Success: ensure workflows reduce operational burden rather than shifting work onto customers.
  • GTM: ensure the broker experience supports selling on value (quality + productivity), not just pricing conversations.

What success looks like (first 6–12 months)

• The team has a crisp strategy and sequencing that aligns stakeholders and reduces thrash across the squad.
• Brokers increasingly complete Plan Fit → Quote → Enroll inside Spark with fewer steps, fewer errors, and clearer compliance confidence.
• Telephonic workflows feel more unified (less tab switching / fewer “shadow systems”), and operational burden begins to fall rather than rise with volume.
• Your two PMs are operating independently at a higher bar: stronger discovery, clearer specs, tighter delivery, better cross-functional leadership.
• The team can point to measurable improvements (speed, adoption, completion, error reduction) and a clear learning loop.

What We're Looking For

• 10+ years of product management experience, including 2+ years managing PMs.
• Deep experience building B2B SaaS products used daily by frontline operators (sales, call center, ops, or similar), with a bias toward workflow, speed, and reliability over polish.
• Strong product judgment and the ability to thrive in ambiguity. Turning messy, regulated workflows into crisp roadmaps and shipped systems.
• Proven ability to lead cross-functional partners without relying on authority (Engineering, Design, Compliance, Ops, GTM).
• High bar for craft: clear problem framing, clear specs, clear rollouts; “we built it” isn’t the same as “brokers rely on it.”
• Comfort operating in regulated environments where auditability, evidence capture, and compliance constraints matter.

Nice To Have

• Experience in Medicare, insurance, healthcare, fintech, or other compliance-heavy domains.
• Experience building high-throughput frontline workflows (call center / telephonic / sales assist tooling).
• Experience with product-led operational scale (reducing manual burden through workflow design and automation).

Compensation