Senior Executive - Brand & Content Strategy

The purpose of this role is to provide support with implementing the talent acquisition strategy and hire the very best talent into the organisation. Working with stakeholders, colleagues and third party suppliers, and in line with the recruitment plan, this role has a strong focus on quality and timely service delivery. Designs and runs candidate attraction campaigns, including promoting internal mobility, to deliver immediate needs and pipeline talent for the future and will be an ambassador of the employer brand and candidate experience.

Job Description:

Role Overview

We’re looking for a Creative Strategist and campaigns manager who can shape the creative direction and content roadmap for brands across multiple industries. This role is for someone who thinks like a strategist but writes like a creator, someone who understands platform behavior, brand tone, audience triggers, and storytelling formats across Instagram, YouTube, and more.

Roles and Responsibilities:

• Lead creative strategy for brand campaigns, digital series, and social-first content pieces • Build content calendars, channel strategies, and creative decks that align with business objectives

• Translate briefs into sharp, actionable content ideas across genres and formats

• Work closely with Creative Directors, Writers, and Video Teams to bring concepts to life • Analyze platform trends, audience behavior, and content performance to optimize content plans

• Craft and refine brand voice guidelines tailored for video content

• Present strategies and campaign ideas to clients and internal teams

• Contribute to pitch decks and creative proposals for new business opportunities

Qualifications:

• Have 2-3 years of experience in

• strategy, digital marketing, or agency-side creative planning

• Have worked on brand campaigns, digital content, or social media storytelling • Can balance creativity with analytics, using performance data to inform strategy

• Understand how to position content differently across Instagram, YouTube, LinkedIn, etc.

• Know how to brief creators, copywriters, and video teams effectively

• Are comfortable presenting and owning rooms, client-facing experience is a plus

• Stay updated with trends, meme culture, and emerging formats in digital content Bonus Points:

• Background in video content, branded storytelling, or influencer-led campaigns • Experience working with fashion, fintech, or lifestyle brands

• Strong copywriting or scripting abilities

Employment Type: Full Time (Work from office) Location: Andheri East

Location:

Mumbai

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Permanent