Senior Director, Revenue Marketing

Position Summary

TripleLift is evolving into the Creative SSP, delivering measurable outcomes through orchestration of creative, supply, audience, and intelligence. To bring this positioning to market and drive measurable growth, we are seeking a Senior Director, Revenue Marketing to lead our global demand and pipeline engine.

This is a senior marketing leadership role with direct accountability for revenue impact. The Head of Revenue Marketing will own the strategy, execution, and operational infrastructure required to influence pipeline, accelerate opportunities, and contribute to closed-won revenue across North America and International markets.

This leader will oversee events, sponsorships, paid media, social, ABM, lifecycle marketing, and marketing operations, ensuring full alignment with Sales and Executive Leadership. The role requires both strategic vision and operational rigor.

Key Responsibilities

1. Revenue & Pipeline Ownership

• Own marketing’s contribution to pipeline creation, pipeline influence, and closed-won revenue.
• Develop and execute a full-funnel revenue marketing strategy aligned to company revenue targets.
• Establish clear KPIs tied to account journey progression and sales impact.
• Provide weekly and quarterly reporting to ELT on performance and pipeline contribution.
  
  

2. Account-Based Marketing (ABM) Leadership

• Lead and scale a tiered ABM strategy aligned to sales books and regional growth goals.
• Drive in-market and out-market campaign orchestration across channels.
• Operationalize dynamic segmentation and account-level personalization.
• Ensure marketing supports both conversion (active pipeline) and long-term nurture.
• Continuously refine attribution logic and journey-stage tracking in Salesforce.
  
  

3. Events & Sponsorship Strategy

• Develop and lead the global events strategy, including:
  
  
• Industry tentpoles
• Owned executive experiences
• Field marketing initiatives
• Strategic sponsorships
  
  
• Align event targeting to priority account tiers.
• Integrate event engagement into account journey progression.
• Establish clear ROI measurement tied to pipeline impact.
• Lead post-event nurture strategies across paid, social, email, and direct mail.
  
  

4. Paid Media & Social Strategy

• Oversee paid social, digital media, and emerging B2B channel investments.
• Build campaigns aligned to account journey stage and regional priorities.
• Drive ongoing optimization using engagement, cost efficiency, and pipeline impact metrics.
• Balance precision targeting with scalable reach.
• Ensure creative testing and segmentation strategies improve performance over time.
  
  

5. Marketing Operations & Revenue Intelligence

• Lead marketing operations, ensuring infrastructure supports scale and automation.
• Eliminate manual segmentation and disconnected workflows.
• Integrate cross-channel signals into Salesforce for real-time account visibility.
• Optimize and evaluate the marketing technology stack.
• Develop closed-loop reporting that ties marketing activity to revenue outcomes.
• Establish scalable processes for data enrichment, audience management, and attribution.
  
  

6. Sales Alignment & Enablement

• Partner closely with the CRO and regional sales leaders to align on:
  
  
• Target account lists
• Pipeline coverage expectations
• Campaign priorities
• Regional revenue goals
  
  
• Support live opportunities through digital sales rooms, personalized materials, and coordinated campaigns.
• Ensure marketing visibility into sales forecasts and active opportunities.

7. Team Leadership & Organizational Development

• Lead and develop a high-performing team across:
  
  
• Events and field marketing
• Paid media
• Social
• Marketing operations
  
  
• Establish performance metrics tied to pipeline and revenue.
• Foster strong cross-functional collaboration with Product Marketing, Sales, and Executive Leadership.
• Build a culture of accountability, experimentation, and measurable impact.

Success Metrics (12-Month Outcomes)

• Demonstrable marketing influence on pipeline and closed-won revenue.
• Majority of target accounts entering reached or engaged journey stages each quarter.
• Increased conversion from engaged accounts to open pipeline.
• Reduced manual workflows through automation and improved systems integration.
• Clear quarterly campaign themes aligned to revenue priorities.
• Measurable pipeline contribution from events and sponsorships.

Qualifications

• 12–15+ years of experience in B2B revenue marketing, demand generation, or growth leadership.
• Experience within AdTech, MarTech, SaaS, or media platforms preferred.
• Deep expertise in ABM strategy and execution.
• Strong Salesforce and marketing automation fluency.
• Proven experience building attribution models and revenue reporting frameworks.
• Demonstrated ability to align marketing strategy directly to sales targets.
• Experience leading events and field marketing programs tied to pipeline.
• Strong executive communication and presentation skills.

Leadership Competencies

• Revenue-first mindset with strong business acumen.
• Analytical and data-driven decision maker.
• Operationally disciplined with systems thinking.
• Collaborative leader who builds strong cross-functional partnerships.
• Strategic thinker capable of translating positioning into measurable growth.
• Comfortable operating in a fast-paced, evolving environment.

Why This Role Matters

TripleLift is at a critical inflection point. As we scale our Creative SSP positioning and global growth strategy, marketing must serve as a measurable revenue driver, not just a brand function.

The Senior Director, Revenue Marketing, will architect and operate the engine that connects narrative to pipeline, pipeline to revenue, and strategy to execution. This role is central to achieving our growth ambitions and building a modern, accountable marketing organization.