Senior Director, Product Marketing-Veeam Data Platform

About the Role

Veeam, the global leader in data resilience and ransomware recovery, is seeking an accomplished Senior Director of Product Marketing for our flagship Veeam Data Platform. This highly visible, strategic role is responsible for leading global product marketing initiatives that drive growth and retention across all segments, with heavy focus on Commercial and Enterprise expansion.

The Senior Director will lead a team of product marketers and technical marketing experts, working cross-functionally with Product, Sales, Security, GTM, Field Marketing, Enablement, and Customer Success. The ideal candidate is a proven leader with outstanding executive presence, capable of thriving in high-stakes, global environments and driving business priorities to completion.   This person must be able to carry the success of the industry leader in data resilience into the next phase. This role will report to the VP of Product Marketing and can be either remote or in office.   

What You’ll Do

• Executive Presence: Represent Product Marketing in executive forums (QBRs, Marketing Leadership meetings, etc.), providing clear, strategic updates and recommendations. 
• Team Management: Lead, develop, and inspire a team of 3–5 Product and Technical Product Marketers, setting clear goals and delivering results across the full marketing spectrum. 
• Messaging & Positioning: Create and refine impactful messaging that reflects the full, evergreen value of the Veeam Data Platform as well as the latest release benefits, tailored for diverse audiences in the entire buying group 
• Global, Cross-Segment Leadership: Shape and execute product marketing strategies that span across customer segments and regions, ensuring messaging, content, and initiatives address the unique needs of each. 
• Go-to-Market: Oversee ‘run the business’ product marketing activities: launches, sales/field enablement, content development, competitive positioning, and campaign support. 
• Cross-functional Collaboration: Drive initiatives and deliver business value by working with Product Management, Security, GTM, Demand Generation, Field Marketing, Sales, Renewals, Competitive Intelligence, and Enablement. 
• Business Alignment: Ensure alignment with business objectives, including revenue, pipeline, retention, and customer satisfaction. Lead programs to migrate customers to new licensing/adoption models. 
• Enterprise Team Collaboration: Partner closely and collaboratively with an Enterprise-focused Product Marketing team to ensure unified messaging and go-to-market strategies, while sharing insights and best practices across segments. 
• Storytelling for All Audiences: Craft compelling narratives that address the needs of a broad range of customer personas, from IT administrators to C-level executives. 
• Innovation: Deliver value to customers across a spectrum of consumption models including On premises, Cloud and as-a-Service delivery options, working across multiple development teams to achieve business goals. 
• Voice of the Customer: Ability to effectively gather feedback from Customers, Field and Sales to effectively use the voice of customer to advance the business. 
• Licensing, Pricing, and Adoption: Become an expert in Veeam’s licensing and pricing models, and champion initiatives for adoption, usage, and migration. 
• AI & Innovation: Champion the use of AI tools and digital platforms to boost team productivity and marketing impact. 

What You’ll Bring

• 10+ years in product marketing, product management, or technical marketing for B2B software (data protection, security, cloud, or SaaS strongly preferred). 
• 5+ years leading product marketing teams, with a proven record of success in global, cross-segment roles. 
• Demonstrated expertise in building differentiated messaging and content for complex, multi-product solutions that span across various customer workloads and data protection needs. 
• Experience working with technical product and strategy teams to understand and distill “the benefits and nuances of the tech” into clear, realizable business value thar resonates across a diverse buying group 
• Experience partnering with Alliance, Channel and Enterprise teams for cohesive strategies. 
• Effective communicator at all levels, especially in high-stakes settings. 
• Deep cross-functional collaboration skills in a global, matrixed environment. 
• Experience with customer migration from legacy or perpetual to subscription/aaS models. 
• Proven use of AI tools for marketing productivity. 
• Ability to work in a state of ambiguity, with moving dates and deliverables. 
• Bachelor’s degree in technology, business, or related field; MBA or MS preferred. 

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