Senior Director, Owned Brand Experiences

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line. 

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:  

• Runner First 
  • We act in the best interest of the runner
• Word is Bond 
  • We do what we say we’ll do 
• Champion Heart  
  • We give our all in everything we do  
• There is no “I” in Run 
  • We stay generous with our humanity 
• Keep Moving 
  • We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.   

Your Job:

As the Senior Director, Owned Brand Experiences at Brooks, you play a critical global leadership role responsible for defining the strategic vision and long-term innovation roadmap – shaping how runners engage with the brand across the Brooks’ brand website and digital platforms, owned retail stores, and brand experiences (e.g., events).
This role is the architect of the runner’s journey in Brooks-owned channels, responsible for delivering best-in-class experiences that drive engagement, loyal, and growth. You will ensure every touchpoint is purposeful, emotionally resonant, and unmistakably Brooks. You will establish frameworks and design systems that guide regional direct-to-consumer (DtC) execution, partnering with regional teams (who run day-to-day commerce operations) to maintain global consistency while empowering local innovation.
By blending deep consumer insight with creative foresight, you will push boundaries to shape the market – not follow it. You will spearhead Brooks’ global consumer insights function (RunSights Lab), embedding data, research, and runner feedback into every aspect of the experience strategy and innovation process.
The ideal candidate is a visionary systems-thinker, cross-functional connector, and passionate advocate for the runner – someone who can galvanize teams around future-forward DtC strategy and deliver tangible business results through exceptional experiences.