Revinate is one of the largest and most innovative providers of direct revenue-generating solutions in the hospitality industry. Revinate's mission is to deliver hoteliers scalable direct revenue and profits from data-driven solutions that cultivate deeper relationships with guests. Revinate’s Direct Booking Platform helps capture, convert and retain guests with strategies and services that maximize direct booking revenue. This combination maximizes the lifetime value of each guest through personalized and targeted campaigns across the guest journey. Revinate Marketing has won 1st place for Hotel CRM & Email Marketing in the HotelTechAwards five years in a row!
Revinate is proud to be a Great Place To Work Certified company! Check out what our employees say makes working here so great: Great Places To Work x Revinate
For candidates based in San Francisco, this is a hybrid position with the expectation that Revinators come into our WeWork space at least once per week.
For candidates based in Atlanta, Austin, Bend, Phoenix or Orlando, this is a remote position with opportunities to meet up with fellow Revinators on a monthly basis.
Role Overview
Reporting to the CMO, the Senior Director of Product Marketing will lead the PMM team to drive revenue growth and market awareness for Revinate’s portfolio of products. This critical leadership role owns the Go-To-Market (GTM) strategy, ensuring optimal product positioning, pricing, and competitiveness.
The role requires balancing long-term vision with near-term execution, inspiring the team, and championing the voice of the customer.
Responsibilities
Product Strategy & Enablement:
Define and champion the product vision, strategy, positioning, messaging, and roadmap to drive product sales.
Lead new product launch communications and enablement for the GTM team (sales onboarding, content, and value articulation).
Act as the bridge between Product and the target buyer.
Conduct market/competitor research to identify opportunities and differentiate products.
Pricing & Packaging:
Own pricing strategy, comparing against competitors and customer willingness to pay to maximize profitable sales.
Collaborate with Finance and a pricing analyst to validate models and align monetization with product value and growth.
Deliver pricing and new release updates and messaging to the GTM team.
Leadership & Alignment:
Lead, mentor, and grow the PMM team with clear processes and a data-informed culture.
Act as a cross-functional leader, aligning Product, Sales, Marketing, Customer Success, and Finance on product priorities, roadmap, trade-offs, and customer feedback.
Customer & Industry Advocacy:
Contribute product-specific content for NAVIGATE (annual customer conference).
Lead regional Industry Advisory Boards (NA, EMEA, APAC). Build deep customer relationships for insights and validation, and produce success stories and marketing assets (webinars) to drive inbound leads and revenue.