Senior Director, Norton Brand Strategy & Operations

The Senior Director, Norton Brand Strategy & Operations is a senior leader responsible for defining how the Norton brand competes, grows, and performs in the market. This role owns the multi-year brand and portfolio strategy across Security and Privacy product categories, shaping Norton’s market position and ensuring the business is set up to win.

This role is deeply embedded in the end-to-end product lifecycle—from shaping category and portfolio strategy to orchestrating market entry and driving commercial adoption. You will lead the development of clear, insight-driven go-to-market strategies, orchestrate cross-functional launch readiness, and manage the planning rhythms that drive business performance. You will also establish the operational foundations—KPIs, dashboards, business reviews, and performance insights—that enable consistent, data-driven decision making.

This role requires a senior leader who will elevate Norton’s value propositions, strengthen competitive differentiation, and ensure our offerings resonate with consumers. The ideal candidate combines strategic acumen, commercial fluency, operational rigor, and product-savvy insight to guide a complex global business in a rapidly evolving market.

Key Responsibilities

Brand, Portfolio & Competitive Strategy

• Define and refine the multi-year brand and portfolio strategy across Security, Privacy, and adjacent categories
• Establish Norton’s strategic positioning, competitive narrative, and category ambition.
• Synthesize market, consumer, competitive, and commercial insights into cohesive strategic recommendations.
• Serve as a strategic thought partner to Product leadership, providing market and commercial insights that inform category and portfolio decisions.
• Partner with Product, Marketing, Finance, and Go-to-Market teams to ensure alignment between brand strategy, market needs, and investment priorities.

Go-to-Market Leadership

• Own the end-to-end GTM strategy for major product and feature launches—including positioning, messaging, segmentation, and commercial readiness.
• Lead cross-functional launch orchestration across Product Marketing, Marketing, Regions, CX, and Channel teams.
• Ensure innovations developed across Norton product lines translate into successful commercial outcomes in the market.
• Partner with Pricing & Packaging teams to align portfolio structure, value propositions, and competitive differentiation.
• Ensure that GTM motions reinforce product strategy and drive adoption, retention, and revenue outcomes.

Business Performance and Commercial Insights

• Own, monitor and assess performance across acquisition, retention, revenue, brand health, and market share KPIs.
• Drive cross-functional analysis to identify growth opportunities and performance gaps.
• Translate customer, market, and competitive insights into actionable commercial strategies.
• Communicate performance insights and strategic recommendations to senior leadership with clarity and commercial rigor

Product Marketing Leadership

• Mentor and develop product marketing managers working across the Norton portfolio
• Ensure strong partnership across Product, Marketing, and Go-to-Market acquisition/partnerships/retention teams to translate product strategy into market success.
• Drive excellence in value proposition development, messaging, audience insights, and competitive positioning.
• Champion insight-driven storytelling and ensure consistent articulation of Norton’s product value across all GTM activities.

Qualifications

Required

• 12+ years of experience in brand strategy, product marketing, strategy & operations, commercial strategy, or GTM leadership roles—ideally in consumer technology or subscription-based businesses.
• Demonstrated success developing product or portfolio strategies grounded in market, customer, and competitive insights.
• Ability to influence product direction through strategic synthesis, commercial insights, and market perspective.
• Proven ability to lead complex cross-functional planning and performance processes.
• Strong commercial acumen and experience driving measurable business outcomes.
• Exceptional executive communication skills and proven ability to align senior stakeholders.
• Experience leading Product Marketing or GTM teams strongly preferred.
• Experience in subscription or consumer SaaS businesses.
• Background in cybersecurity, privacy, or digital safety categories is a plus.
• MBA or equivalent experience preferred.

Who You Are

• Strategic, structured, and able to bring clarity to ambiguous spaces.
• Highly analytical and comfortable diving deep into data to inform decisions.
• Customer-obsessed, with a strong instinct for delivering simple, high-value experiences.
• A strong operator who drives alignment, elevates teams, and executes with excellence.
• Motivated by impact, accountability, and solving meaningful problems.

$256,300.00 - $316,500.00

The pay range depicts a base salary range for all positions except commission-based roles.  The pay range for commission-based roles represents On Target Earnings (annual base salary + target annual commission).  Additional compensation elements may be offered including an opportunity for bonus incentives and also competitive benefits package.  Actual compensation offered will be determined by factors such as the external/internal market demand, location, level, job-related knowledge, skills, and experience.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

 

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.