Senior Director, Insurance Marketing

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients.

At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC, please visit CIBC.com

What you'll be doing

The Senior Director, Insurance Marketing is an Integrated Marketing leader who provides end-to-end ownership of marketing for CIBC’s Insurance portfolio—including Travel, Creditor, Home & Auto, and Life. This role drives topline growth by leading strategy, execution, and continuous optimization of marketing initiatives to maximize brand awareness, consideration, and client acquisition.

As a seasoned leader and subject matter expert, you are accountable for all aspects of integrated marketing: brand/product positioning, creative development, media strategy planning & execution, performance marketing, reporting, direct-to-client communications, and budget management. You will drive brand awareness and new account acquisition, as well as engagement activities, through exceptional partnership, relationship management, and strategic alignment across teams.

A core focus of this role is leveraging data and analytics to inform decision-making and drive ongoing optimization of marketing programs, ensuring maximum impact and ROI.

You are comfortable operating in a start-up mode and thrive in a test-and-learn environment, embracing experimentation and iteration to achieve the best results. You maintain composure and perspective, focusing on what matters and not overreacting to the small things.

At CIBC we enable the work environment most optimal for you to thrive in your role. Details on your work arrangement (proportion of on-site and remote work) will be discussed at the time of your interview.

How you'll succeed

• End-to-End Performance Marketing Ownership: Lead the development, execution, and continuous optimization of integrated marketing strategies and campaigns across paid, organic, owned, and earned channels—including partnerships.

• People Management and Leadership: Build and lead a high-performing Marketing team, delivering strategic and performance-driven campaigns that support business objectives. Foster an environment of initiative, continuous improvement, learning, and innovation.

• Financial Planning: Oversee, optimize, and manage the annual marketing investment with detailed financial planning and tracking, ensuring accountability for budgets and contracts with suppliers, vendors, and agencies.

• Relationship Management: Manage agency performance via shared goals, KPIs, and insights. Leverage strategic capabilities of external partners to maximize revenue opportunities and long-term goals. Maintain effective relationships with internal partners and external agencies, fostering collaboration and sharing best practices.

• Data-Driven Optimization: Partner with Personal & Business Banking data and analytics team to drive focus and develop approach to deliver dynamic data, analytics & technology solutions to meet current and emerging consumer & marketplace trends.

• Measurement: Partner closely with performance analytics team to develop and apply mix modeling, performance analytics, and test/learn/scale agenda to media planning and optimization to maximize media ROI.

• AI: Drive automation and application of artificial intelligence and machine learning to enable efficiency and optimization.

• Cross-Functional Connectivity: Foster collaboration across Money In, Money Out marketing leads, product teams, and consumer insights.

• Agility and Resilience: Demonstrate adaptability and resilience in a start-up or fast-paced environment, embracing a test-and-learn approach and remaining focused on priorities without overreacting to minor setbacks or changes.

Who you are

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile, because it's the right thing to do.

• You’re goal oriented. You’re motivated by accomplishing your goals and delivering your best to make a difference.

• You're motivated by collective success. You know that teamwork can transform a good idea into a great one. You know that an inclusive team that enjoys working together can bring a vision to life.

• Your influence makes a difference. You know that relationships and networks are essential to success. You inspire outcomes by sharing your expertise.

• You are comfortable working in a start-up mode and thrive in a test-and-learn environment, adapting quickly to change and maintaining perspective without overreacting to small things.

• You have a minimum of 3 years of insurance industry experience (across any insurance segment, including broker/agent model) as a mandatory requirement.

• You bring 15+ years of experience in Integrated Marketing, Performance Marketing, Brand Marketing, and direct-to-consumer marketing, including 5+ years in a leadership role within insurance, financial services, or other regulated industries.

• You leverage data and analytics to drive marketing optimization and decision-making.

• Values matter to you. You bring your real self to work and you live our values - trust, teamwork, and accountability.

#LI-TA

What CIBC Offers

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck.

• We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 32nd Floor

Employment Type

Regular

Weekly Hours

37.5

Skills

Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Marketing Programs, Operational Efficiency, People Management, Project Management