Senior Director II, Water Category (Smartwater, Vitaminwater & Dasani)

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Yes

Job Posting End Date:

January 15, 2026

Shift:

Job Description Summary:

We aspire to achieve a balanced of global, regional, and local brands, with scale, that have the strongest potential to help us grow our consumer base, increase frequency and drive system margin accretion. We are thought leaders who are constantly innovating. We're looking for a talented Director to lead brand strategies for some of the most iconic brands in the industry. This role has a broad range of responsibilities that will assist in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies across Price, Promotion, Packaging & Product. The success candidate should have the passion and experience in consumer package goods, demonstrating the ability to thrive leading a team to champion a brand and can motivate both internal and external partners.  

 

What You’ll Do for Us 

• Leads the strategic brand development, initiatives and programs designed to broaden the appeal of our brands to the consumer to drive growth and revenue for both our innovation and profit streams.  
• Accountable for recommending the clear, differentiated, global brand positioning, and setting the consumer target consistent with the global positioning. Drives key brand or category initiatives that effectively reach and connect with target consumers. 
• Defines global brand(s) standards and design language and ensures consistency with brand positioning. Acts as a brand champion across the business. Approves product packaging designs to be consistent with product communications hierarchy and brand(s) standards. Works collaboratively with Design Center to lead global designs. 
• Works with the Knowledge, Strategy and Insights teams to develop consumer marketing insights and provide a foundation for marketing strategy and channel management. Ensures strategic brand communications (including advertising, promotion and media plans) via deep consumer understanding, KBI tracking that follows global category strategy guidelines, as well as development of reporting and execution models to evaluate results and leverage key learnings.  
• Establishes and oversees the portfolio budgets to ensure appropriate funding the brand portfolio to ensure appropriate marketing mix that drives efficiency and deliver against financial targets, accounting principles, process guidelines and productivity goals 
• Coaches, inspires, and builds marketing capabilities and acts as a role-model in growth behaviors and leadership behaviors. 
• Acts as a thought leader around brand or category innovation, develops new means for stimulating creativity, insight collection or idea generation leading to new to the world insights and product concepts.  
• Works with the brand leads to translate the business strategies into compelling business briefs to guide internal teams on the development and execution of marketing communication plans that deliver to the portfolio/ brand goals, objectives, and strategies. 
• Works collaboratively with R&D to lead development of and recommend a brand &/or category innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces. Includes innovation in brand communication, business model or strategic partnership. Can persuasively articulate the innovation strategy into a long-term product road. 

 Qualification & Requirements 

• Master’s degree in marketing, business or related field is required.
• 10+ years of related CPG experience working on a business that is global with direct responsibility on a global project. Can demonstrates an understanding of differences between countries and cultures. 
• Demonstrate the ability to translating marketing objectives into strategies and plans. Proven success in leading a team to develop a comprehensive marketing plan that is integrated across multiple consumer touch points, including at point-of-purchase. 
• Knowledge of information used to define brand strategic corridors and develop appropriate business solutions and the ability to lead the development, communication and stewardship of global brand positioning, architectures and policies/guidelines are needed.  
• Knowledge of and the ability to use basic financial analysis (e.g., Return on Investment, Value Chain Analysis) related to marketing effectiveness, resource allocations and new business opportunities is needed. 
• Successfully launched several new products from concept stage through commercialization and in-market success. Has successfully managed a product portfolio. 
• Persuasive communication skills and ability to develop materials for corporate strategy and business review meetings.  
• Proven ability to manage and develop a marketing team. 

 

What We Can Do For You 

• Iconic Brand: Work on the most recognized brands in the world and be part of developing the brands next chapter. 
• Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.  
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation. 

The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.

Skills:

Act as a Change Agent, Apply an Enterprise Mindset, Develop Talent, Envision the Future, Foster Innovation, Influence Across the Network

Pay Range:

$218,800 - $247,200

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

50

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Long-term Incentive Reference Value Percentage:

20

Long-term Incentive reference value is a market-based competitive value for your role.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.