Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
YesJob Posting End Date:
December 12, 2025Shift:
Job Description Summary:
Location: Atlanta, Georgia or East Region, USA
The Senior Director, Integrated Marketing East provides strategic leadership for the development and execution of all market activation programs and actions within assigned brands, geographies and/or channels, analyzing and translating brand plans into effective market activation. This role partners with key internal and external stakeholders to maximize market activation, driving successful activation and implementation of programs and initiatives to achieve targeted value and growth objectives.
KEY WORKING PARAMETERS
Focus, Scope, & Impact:
Leads a team of regional integrated marketers focused on assets and franchise relationships
Represents the Category OU platforms/programming/innovation in Governance Routines at region and aligning bottlers & customers to support the plans
Responsible for assessing and analyzing consumer insights and passions, as well as, leveraging industry intel and knowledge to create core marketing strategies to drive revenue growth and enable OU’s achieve business plan
Enhances commercial priorities with compelling sales and marketing platforms within the regions (by bottler by market) amplifying the national plans with the local marketing assets
Responsible for activating local market assets and engaging in the Collaborative Business Planning process creating key strategies that reinforce The Coca-Cola Partner Commitment with those partners
Leads regional customer marketing with our larger regional retail customers within the region supporting their core strategies via the Collaborative Business Plan
Collaborate with Creative Operations to deliver regional and customer creative marketing content
Key focus is on long term (3-5 year) brand preference building, increasing our per cap consumption and revenue and creating long term, winning strategic plans with our bottlers and customers
KEY SUCCESS PARAMETERS
Education
Minimum Required: Bachelor’s degree
Preferred Level: MBA or other graduate degree
Experience
Minimum Required:
5 or more years of experience, preferably in the consumer goods/beverages industry or sports business
People leadership/management – specifically, experience leading others and/or cross-functional teams
General Management Mindset
Strong insights ability and analytical thinking
Strategic thinking and selling capabilities
Effective communicator and inspirational abilities
Customer and Regional (local market) Marketing Experience
Shopper Insights, Partnership Management, Annual Planning, Sustainability
Preferred Level:
10-12 years of experience, preferably in the consumer goods/beverages industry or sports business
Significant Marketing Partnership Experience
Strong customer marketing and business analytics
Sports Marketing Experience
Financial Management Experience
Experience working with physically based marketing assets
Work Focus
Lead and Inspire a team to be a high performing and engaged team
High-level Customer and Partnership Skills
Experience building, monitoring and implementing national sales and marketing plans across regions and customer
Experience developing and managing key aspects of team responsibilities including asset planning, asset partnership, customer management/marketing and system inspiration
Advanced Strategic and Creative Thinking
Ability to recognize, understand, and interpret shopper behavior, brand strategies, channel and customer needs, and turn this knowledge into action and results
Previous Customer/Shopper/Region/Channel Management experience
Demonstrated personal leadership skills and influencing ability
Communication Focus
This role will predominantly communicate with the OU’s and bottler, as well as, a focus on communication with the local marketing assets and regional customers
Predominant role is to collaborate with the Category Leads, Assets/Partnerships, Connections and Creative and then inspire our customers and system (ie OU’s, Bottlers and Customers)
Predominantly shared interests but there is work to do to align with bottlers and local assets
Skills:
Business Insights, Customer Insights, Customer Marketing, Financial Management, General Management, Influencing, Marketing, People Management, Sports Marketing, Strategic ThinkingPay Range:
$211,000 - $238,400Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
50Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Long-term Incentive Reference Value Percentage:
20Long-term Incentive reference value is a market-based competitive value for your role.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.