Senior Director II, Customer Marketing - Kroger, Target and Emerging

Location: Atlanta, Georgia or Cincinnati, Ohio, USA

At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world.   Our North America Operating Unit (NAOU) Marketing Teams are responsible for marketing and growing a portfolio of brands – ensuring that each brand connects deeply with local consumers in ways that scale globally.   

This Senior Director, Customer Marketing role is the marketing team lead for Kroger, Target and the Emerging Channel This leader will provide strategic leadership and management for the development and delivery of shopper, connected commerce, and category/brand programs for our customers, while leading a team of marketers who manage this portfolio. This position plays a critical, collaborative role in the annual and long-term joint business planning process, the development of growth strategies, innovation, and digital marketing programming. In addition, this role will manage relationships with sales, leadership, brands, bottlers, commercialization, assets, and other internal and external constituents to support customer programming throughout the year.

What You'll Do for Us:

Lead a team of marketers in the development and implementation of total beverage marketing strategies in collaboration with our customers. These revenue and transaction enhancing strategies should also help retain and recruit the next generation of consumers for Coca-Cola by fully leveraging our national marketing plans.

System Leadership:

• Own the relationship with senior sales and marketing/category leadership.

• Negotiate and collaborate with cross-functional partners to ensure alignment with annual plans and DMI (direct marketing investment) resources.

• Communicate to our system Bottling Partners on key marketing milestones within customer portfolio

Cross-Functional Collaboration:

• Operate cross-functionally with multiple internal stakeholders across NAOU, to solve customer/channel problems by providing insight and expertise to grow the business and recruit/retain shoppers.

• Provide leadership voice across the organization to offer a Frontline marketing lens to planning, resource allocation and customer insights.

• Scale learnings from portfolio of customers into enterprise impact.

Customer Leadership:

• Lead C-suite marketing customer discussions and retailer media network strategies with win/win objectives.

• Lead the development of both short-term and long-term customer plans to deliver the annual plan across channels.

• Ownership of Investment strategy to deliver customer plan.

• Lead teams and provide guidance for complex problem solving and negotiations.

• Collaborate with customers to understand needs and develop fact-based consumer stories to accelerate growth. Own the solutions to intersect the voice of customer and voice of brand.

Organizational Development:

• Lead the team and cross-functional resources to deliver customer/channel plans including insights to action, storytelling, and media negotiation capabilities.

• Own performance and people management processes including annual and personal objective setting and ongoing performance management via monthly meetings.

• Ensure organization effectively manages all resources and delivers key financial goals on budget (T&E & DMI).

• Catalyst for employee engagement amongst direct reports and broader Frontline Marketing.

REQUIREMENTS:

• Bachelor's Degree Required, master's preferred.

• 12 years minimum experience in marketing, brand, shopper, and/or commerce

• Analytical skills for data interpretation and strategy development.

• Brand Management (building and maintaining strong brand health).

• Category Management (managing product categories for optimal sales).

• Omnichannel Business Planning and Retail Media Network experience (performance optimization & negotiation).

• Financial, RGM, and P&L Acumen.

• General Management Mindset.

• Influencing without authority.

Preferred Candidates will have

• Advanced Negotiation Training

• Entrepreneurial Spirit

• Strategic Planning (developing near and long-term marketing strategies)

• Persuasive communication skills / Presentation Storytelling

• Technology/Trend proficiency