Senior Director, GTM Marketing

About Acrisure  

A global fintech leader, Acrisure empowers millions of ambitious businesses and individuals with the right solutions to grow boldly forward. Bringing cutting-edge technology and top-tier human support together, we connect clients with customized solutions across a range of insurance, reinsurance, payroll, benefits, cybersecurity, mortgage services – and more.   

In the last twelve years, Acrisure has grown in revenue from $38 million to almost $5 billion and employs over 19,000 colleagues in more than 20 countries. Acrisure was built on entrepreneurial spirit. Prioritizing leadership, accountability, and collaboration, we equip our teams to work at the highest levels possible. 

Job Summary:  

Acrisure is seeking a Senior Director, Go-to-Market (GTM) Strategy to establish and lead a world-class GTM function that turns strategy into commercial action. This leader will define the GTM vision, build the team, and architect the frameworks, sales plays, and launch programs that accelerate new client acquisition, cross-sell growth, and multi-product adoption. This highly cross-functional role is pivotal to Acrisure’s transformation into a multi-solution fintech platform. The Senior Director will partner deeply with Sales, Sales Enablement, Product Marketing, Creative, Field Marketing, and Product to ensure every product, solution, and campaign reaches the market with clarity, consistency, and measurable revenue impact. 

Responsibilities: 

• Build and Lead Acrisure’s GTM Function: Establish the GTM operating model, vision, team structure, and cross-functional rhythm of business. Build and scale the GTM organization, bringing structure, discipline, and execution excellence to a newly formed function. 

• Lead Content Strategy and Commercial Activation: Translate segmentation, messaging, and value propositions into actionable, prescriptive GTM strategies. Define multi-product narratives and cross-sell/upsell motions across insurance, payroll, and fintech. Set and govern the content strategy, ensuring alignment across campaigns, collateral, and sales plays. Own customer stories as strategic assets and ensure they are sourced, developed, and deployed consistently across launches, plays, and events. 

• Own Customer Journey Architecture: Define and operationalize end-to-end customer journeys for priority audiences, mapping how messaging, content, and channels work together across lifecycle stages. Partner with PMM, Field Marketing, and Sales Enablement to activate journeys across touchpoints. Use journey insights to refine content needs, campaign sequencing, and GTM strategy. 

• Launch Planning & Orchestration: Build and maintain the launch playbook for new products, expansions, and solution bundles. Lead cross-functional launch readiness, ensuring alignment across PMM, SE, Creative, Field, Product, and Divisions. Own timelines, decision gates, resourcing, and post-launch performance reviews. 

• Build Sales Plays, Campaign Frameworks & Activation Kits: Create prescriptive sales plays that define who to target, what to say, what to send, and how to follow up. Develop objection handling, narrative frameworks, customer-story integration, talk tracks, and commercial toolkits. Partner with Sales Enablement to deliver training, workshops, and ongoing readiness. 

• Drive Demand Generation & Field Activation: Develop multi-channel campaign frameworks that drive pipeline, improve conversion, and increase Advisor productivity. Build webinars, events, and activation programs that deepen Advisor adoption. Ensure Creative delivers compelling, journey-aligned content. 

• Run Data-Driven GTM Performance & Insight Loops: Measure the performance of plays, launches, and campaigns; optimize based on insights. Feed client, competitive, and field intelligence back into PMM, GTM, and Product to shape future strategy. 

• Operate as a Senior Cross-Functional Leader: Serve as the connective tissue between PMM, SE, Creative, Field, Product, and Sales leadership. Provide executive-level clarity on priorities, trade-offs, and risks across GTM initiatives. Influence partners across a matrixed environment to drive alignment and coordinated execution. 

Required Qualifications 

• Strong cross-functional leader who builds trust and alignment with Sales, Product, SE, Creative, and Division leadership. 

• Exceptional communicator with the ability to simplify complexity, influence senior stakeholders, and drive coordinated execution. 

• Strategic thinker skilled at turning GTM strategy into clear, prescriptive action for the field. 

• Deep experience crafting and executing sales plays, launch plans, and GTM activation programs. 

• Demonstrated ability to navigate ambiguity, build new functions, and bring operating discipline to fast-moving environments. 

• Strong analytical mindset with experience evaluating pipeline, campaign performance, and ROI to guide decision-making. 

• Proven ability to manage competing priorities, establish structure, and drive clarity across cross-functional teams. 

Education and Experience: 

Required Qualifications 

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA a plus). 

• 10+ years of experience in GTM, Product Marketing, Sales Strategy, or Revenue-focused Marketing roles—ideally in multi-product or complex solutions businesses. 

• 5+ years leading teams or large cross-functional programs, with demonstrated success influencing senior leadership. 

• Experience building or scaling GTM functions, frameworks, or playbooks from the ground up. 

• Experience working directly with field sales organizations; insurance, financial services, or fintech experience is a plus but not required. 

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